Senior Solutions Marketing Lead - Risk, Compliance & Legal

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together. Command the commercial narrative, orchestrate cross-functional launches, and drive market dominance for a major product category at the absolute forefront of the AI-Powered Process Automation landscape. Location: McLean, VA | Work Model: On-site (5 days/week) Note: In accordance with Appian's McLean headquarters policy for this search profile, this position is full-time on-site. About the Team The Product Marketing team at Appian sits at the strategic intersection of product innovation, corporate communications, and global sales execution. Our mission is to transform complex technological breakthroughs into clear, high-impact market positioning that demonstrates Appian's undisputed value in Enterprise-Grade Orchestration. We build the foundational go-to-market strategies, campaign architectures, and competitive narratives that enable our global salesforce to win multi-million-dollar enterprise accounts. The Opportunity As a Senior Solutions Marketing Lead for Risk, Compliance & Legal, you will serve as a senior individual contributor and strategic commercial leader with ownership of the solutions-selling motion for one of Appian’s priority domains.You will define the market narrative, buyer problems, messaging, personas, priority use cases, and field plays that help Chief Risk Officers, Chief Compliance Officers, Chief Legal Officers, General Counsel, and other domain leaders understand how Appian can address their most critical operational challenges. You will translate buyer, customer, market, and competitive insights into a repeatable go-to-market strategy spanning positioning, buyer journey content, campaign inputs, customer proof, thought leadership, and sales enablement. During your first year, success will include delivering the foundational GTM strategy and asset roadmap, activating a cross-functional domain team, and driving measurable adoption across Sales, Field, and partner organizations. What You’ll Do Own the Domain GTM Strategy: Define the Risk, Compliance & Legal positioning, messaging hierarchy, segmentation, buyer personas, priority use cases, proof points, and broader go-to-market narrative. Build Persona-First Frameworks: Develop buyer and champion frameworks for Chief Risk Officers, Chief Compliance Officers, Chief Legal Officers, General Counsel, and leaders across Legal Operations, Internal Audit, Privacy, Regulatory Affairs, Enterprise Risk, and Government Acquisition and Contracting. Translate Capabilities Into Business Value : Map Appian’s platform capabilities to high-value domain challenges, including regulatory change management, policy and controls management, audit remediation, third-party risk, investigations, legal intake, matter workflows, contract processes, and compliance case management. Lead Cross-Functional Domain Strategy: Establish and lead a cross-functional domain team spanning Product, Sales, Solution Consulting, Customer Success, Field Marketing, Sales Enablement, Analyst Relations, partners, and subject matter experts. Build the Foundational Asset Roadmap: Create the message house, persona guide, use case matrix, buyer journey content map, solution brief, website copy, webinars, blogs, customer proof plan, and analyst inputs required to activate the domain strategy. Equip the Global Field : Develop executive point-of-view materials, prospecting cadences, talk tracks, discovery and qualification guides, use case and demo mapping, objection handling, business case tools, value maps, and decision validation kits. Activate Buyer Journeys: Partner with campaign and digital t…