Senior Social Strategist

About Ogilvy Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Senior Social Strategist Department: Social Strategy Location: London Contract type: 12-month Fixed Term Contract Full Time/Part time: Full time Reporting into: Head of Social Strategy The Role: This is an exciting opportunity at Ogilvy to play a key role in elevating our social capabilities for 2026 and beyond, helping us redefine our social and content offer and realize our new global ambition of ‘building social brands’. Ogilvy is seeking an experienced Senior Strategist who will sit within our Social Strategy team. They will be responsible for collaborating closely with clients to gain a deep understanding of their businesses, target audiences, and brand values and developing bold creative strategies that answer their unique challenges. You’ll take full ownership of key workstreams and use your deep social knowledge to develop innovation strategic solutions. You’ll also benefit from being part of Ogilvy’s wider strategy community where you’ll work alongside - and learn from - specialised strategists in PR, influence, brand and experience, as well as experts in behavioural science and consulting. As a mentor and a leader, you’ll help guide and support junior team members in their professional growth and strategic development, because you know what great social strategy looks like. You’ll advocate for diversity of thought and champion inclusive approaches from the team, because you know that strategy can come in lots of different flavours and a great insight can be found anywhere. Key Responsibilities: Strategic development and execution: Lead the development of social and content strategies, playbooks, workshops, and measurement frameworks for clients (with guidance from the team lead on bigger projects). Adapt the strategic output based on client need (e.g. tissue decks, strategic responses, paths forward, workshops, etc). Define the brands’ role of social and create messaging frameworks with clear content pillars, all laddering back to the overall brand vision and supported by social intelligence data. Build trust and rapport with clients and colleagues and sell them on your strong strategic thinking. Creative briefing: Develop strategic creative territories and write clear briefs for the creative team to explore them. Articulate social-first creative ideas to clients and help them understand how/ why they work. Insight mining and creative problem solving: . Intuitively understand client challenges and leverage business data to get to the core of the problem. Uncover unexpected insights from a diverse range of sources to help shape your social communication strategies. Interpret reporting data to suggest improvements to campaign or organic social p…