Senior Social Media Manager

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . The opportunity: The Senior Social Media Manager is the agency's expert on social media, content distribution and influencer marketing. The role leads complex, multi-channel social programmes for senior clients, mentors Social Media Managers and Junior Social Media Managers, and partners with the Content and Press Lead on social strategy and growth. The Senior Social Media Manager balances creative ambition with measurable, data-driven outcomes. What you’ll be doing: Strategic leadership: Lead the planning and delivery of the agency's most complex social media programmes for senior clients Develop social strategy, content frameworks and best practices for the agency Mentor and develop Social Media Managers and Junior Social Media Managers; share trend knowledge and craft Champion continuous innovation in formats, platforms and emerging social technologies Senior client partnership: Act as senior advisor to clients on social strategy, content distribution and influencer integration Lead senior client meetings and presentations; defend creative ideas and platform recommendations Translate client business goals into long-term social strategies and measurable outcomes Be the guardian and shaper of brand voice, tone and visual identity across all social touchpoints Project oversight and quality: Manage social and influencer campaigns end-to-end; optimise in flight and produce post-campaign reports Quality-assure all major social content produced by the team — written and visual Oversee allocation of junior resources to maximise team performance and learning Contribute hands-on to content writing, briefing and quality assurance when required Commercial and operational ownership: Manage scope, estimates, billing and profitability for senior social projects Identify and act on opportunities to grow social revenue across the portfolio Contribute to new business pitches with the Content and Press Lead Using the Timesheet logging system to report worklogs and project status Proactively take part and clearly communicate through the full project lifecycles What we want from you: 5+ years of social media experience in an agency or in-house environment, including team mentoring Proven track record leading large-scale, strategic social media programmes with measurable business impact Deep expertise across all major social platforms, content formats and emerging technologies Strong commercial acumen — comfortable with scope, estimates, billing and supplier contracting Outstanding writing skills in Hungarian; fluent English — writte…