Senior Social & Influencer Strategist

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Job Title: Senior Social & Influencer Strategist Company: WPP Media South Africa Location: Johannesburg, South Africa Reports To: Strategic Account Manager, Social & Influencer Direct Reports: Type : Full-Time About the Role: The Senior Social & Influencer Strategist is the strategic architect behind WPP Media's Social & Influencer offering across the portfolio. Reporting to the Strategic Account Manager, Social & Influencer, this role develops integrated social, community and influencer strategies rooted in consumer behaviour, creator culture, platform intelligence and business objectives. The role partners closely with global and regional client strategy teams to localise global frameworks, develops strategic toolkits and playbooks, and champions innovation, AI and thought leadership across the Social & Influencer Hub. Key Responsibilities: Strategic Delivery & Integration Translate High-Level Strategy: Act as the key delivery owner for the influencer marketing component of the brand strategy, translating annual business objectives and campaign goals into tangible and effective influencer activation plans. Campaign Strategy & Ideation: Lead the development of end-to-end campaign strategy and creative ideation in direct response to client briefs, defining the campaign's core narrative, talent approach, and activation mechanics to meet stated objectives. Integrated Campaign Planning: Proactively collaborate with Paid Media, Social, PR, and Creative teams to ensure influencer marketing is seamlessly integrated into the wider marketing mix, aligning talent, messaging, and timing for maximum impact. Proactive Opportunity Identification : Use social listening, cultural trend analysis, and deep knowledge of the creator landscape to identify and pitch proactive talent-led opportunities, first-to-market activations, and strategic partnerships that align with the brand's goals. Client Relationship Management: Act as the primary day-to-day contact for key client stakeholders, building and maintaining strong, trusted working relationships. Manage client communications with professionalism and efficiency, ensuring expectations are clearly set and consistently met. Lead regular client meetings, contributing to clear agendas and ensuring all parties are aligned on campaign progress, timelines, and deliverables. Campaign & Project Management: Lead project management on all assigned campaigns, directly overseeing tasks managed by your dedicated Campaign Manager to ensure seamless execution. Collaborate closely with clients to define campaign objectives, target audiences, and KPIs, ensuring these are clearly documented. Develop compelling presentations, campaign strategies, and detailed influencer briefs for client meetings and internal reviews. Execution Leadership & Internal Workflow Management: Lead the internal briefing process, translating client strategy into clear, actionable tasks and project plans for your dedicated Campaign Manager. Manage all project scope changes, clearly communicating adjustments to timelines, tasks, and budgets directly to the Campaign Manager to ensure alignment. Provide ultimate oversight of the content creation and approval process, working directly with the Campaign Manager to ensure quality and alignment with the brief before any materials are presented to the client…