Senior Social Commerce Strategist (FTC)

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Senior Social Commerce Strategist wanted for a minimum 12 month Fixed Term Contract to join our Global Social Commerce Team. We are seeking a passionate, commercially driven Senior Social Media Strategist to join our Global Social Commerce Team. We are looking for a social strategist who understands how to turn social interaction into transaction. Your primary focus will be designing and executing strategies that drive direct revenue, conversion, and social commerce growth for global well-known brands and retailers. This highly visible role sits at the intersection of social and transaction, partnering across global brand teams and agencies to lead, innovate, and drive measurable social commerce growth You will bridge the gap between creative storytelling and hard commerce metrics. A critical element of this role is deep, hands-on expertise in social commerce ecosystems specifically TikTok Shop, TikTok Creator Affiliate models, and/or Meta's collaborative/conversion suites. You will partner closely with client brand teams, creative leads, and agency partners to define platform-specific strategies, establish commercial frameworks, and deliver measurable bottom-line growth. What you’ll be doing Develop and implement end-to-end social commerce strategies that move consumers from discovery to checkout. Define clear conversion-focused KPIs, revenue targets, and social-to-shelf journeys. Develop strategies that seamlessly integrate paid and organic social media efforts to maximise reach, engagement, and conversion. Digest, interpret, and respond to briefs in a fast-paced environment, ensuring that strategies are aligned with client objectives and delivered on time and within budget. Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies that resonate with target audiences and drive online shopper experiences. Act as the internal and client-facing subject matter expert on social media ecosystems such as TikTok Shop Maintain a deep understanding of social media platforms, best practices, and emerging trends, and leverage this knowledge to develop innovative and effective strategies. Act as a trusted strategic advisor to senior brand managers and client directors, translating complex social commerce mechanisms into clear, high-impact business cases. Track and analyse social media performance, providing regular reports and insights to clients and internal stakeholders. Confidently present strategic thinking and creative solutions to clients, including senior-lev…