Senior SEO and Lifecycle Growth Manager

At Colibri Group, culture is at the heart of everything we do! Our values Love, Joy, Boldness, Teamwork, and Curiosity guide how we work together, support our customers, and make a difference in the communities we serve. SimpleNursing, under Colibri Group's ecosystem; Healthcare, helps nursing students succeed in school, prepare for the NCLEX, and confidently begin their careers. Through engaging content, innovative learning tools, and a deep understanding of the nursing-student journey, we meet learners where they are and help them reach the finish line. About the Role We're looking for a strategic, hands on Senior SEO and Lifecycle Growth Manager to help more nursing students discover our products, engage with our content, and confidently take the next step in their learning journey. In this role, you will own two connected areas of growth: expanding organic discovery through SEO and content, and creating thoughtful lifecycle experiences that improve engagement, conversion, and retention. You will also help shape landing pages, website journeys, and conversion-rate experiments across the customer experience. This is a senior individual contributor role created for someone who wants meaningful ownership while staying close to the work. You will have the opportunity to develop the strategy, personally bring it to life, analyze what happened, and decide what to improve next. You may spend one day uncovering a new organic search opportunity, another building or refining a lifecycle journey, and another reviewing customer behavior to understand why students are leaving a page before converting. You will work directly within marketing and analytics platforms, create and improve campaigns and webpages, launch tests, and turn performance insights into clear action. We are looking for someone who enjoys moving between big picture thinking and hands on execution. You are curious about why customers behave the way they do, comfortable digging into the data, and excited to turn an idea into something real and measurable. You will partner closely with Product, Paid Media, Creative, Analytics, Engineering, and external specialists, while maintaining clear ownership of your channels and outcomes. Collaboration is important here, but so is your willingness to roll up your sleeves and personally move the work forward. This role may feel like a great fit if you love building growth strategies, working directly within the platforms, experimenting thoughtfully, and seeing a clear connection between your work and the students we serve!!