Senior Search & Discoverability Lead

Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments. We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you’ll be a big part of the ambition to help over 1 billion people listen, learn and work better together. Help build the future of discoverability Search is changing faster than ever. People no longer discover products only through Google. They ask ChatGPT, Gemini, Claude and Perplexity. They watch YouTube, browse Reddit, visit review sites and learn through communities. At Mentimeter, we believe the companies that win will combine world-class SEO fundamentals with AI-native systems, automation and modern workflows to become discoverable wherever customers search, ask, learn and buy. That’s why we’re looking for a Senior Search & Discoverability Lead . This is not a traditional SEO role. It’s an opportunity to build Mentimeter’s discoverability capability for the AI era. Your mission Make Mentimeter the obvious answer wherever people search, ask and learn. You’ll own discoverability across traditional search, AI search and emerging discovery channels. Success won’t be measured by rankings or traffic. It will be measured by qualified acquisition, activation and business impact. What you’ll do Build world-class SEO foundations Build and continuously improve Mentimeter’s technical SEO, content strategy, search intent, information architecture, international SEO, structured data, Core Web Vitals and user experience. Own search & discoverability Own Mentimeter’s discoverability strategy across: Organic Search Paid Search AI Search & LLM visibility Google AI Overviews YouTube Reddit Review sites Communities Emerging discovery channels Treat search as one integrated ecosystem rather than separate channels. Build the Discoverability Operating System This is a builder role. Design and build the AI-native operating system that powers discoverability at Mentimeter. Create scalable systems that continuously: Research competitors Discover customer questions Identify opportunities Generate content briefs Enable content production Optimize existing content Publish improvements Measure performance Learn from results Recommend the next best actions The goal is a living system that continuously improves through AI, automation and human expertise. Build AI-native workflows Design agentic workflows by connecting AI models, APIs, MCPs, analytics platforms, CMS workflows and internal data. Measure, experiment and evolve Define success metrics. Build dashboards. Run experiments. Measure business impact. Continuously evolve how Mentimeter approaches discoverability. Enable the organization Build systems, workflows and guidance that enable Product Marketing, Brand, Customer Marketing, Customer Success, Enterprise Marketing and Product teams to create better, more discoverable content. Who you are You’re deeply experienced in SEO fundamentals but excited about where search is heading. You understand that AI doesn’t replace SEO. It amplifies it. You’re a builder who enjoys creating systems, not just executing tasks. You think from first principles, move comfortably between strategy and execution, and naturally experiment with new AI tools and workflows. Qualifications What you’ll need 8+ years of SEO experience, preferably in-house. Deep expertise in technical SEO, content strategy and search intent. Experience growing large, international websites. Experience with localization at scale. Working knowledge of Google Ads and paid search. Experience with AI search and LLM visibility. Hands-on experience building A…