Senior Revenue Operations Manager

**Meet Instinct 👋** Instinct Science is at the forefront of veterinary innovation, comprised of world-class tools that have served our industry for decades: easy-to-use veterinary practice software (Instinct EMR), an essential resource for expanding your knowledge and skills (Clinician's Brief), clinical and pharmaceutical decision support (Standards of Care & Plumb's), and an AI scribing platform (ScribbleVet). Combined, Instinct Science offers an ecosystem that veterinarians rely on for every aspect and stage of their careers. At Instinct Science, we believe in leading with compassion. Our team, our customers, and their patients and clients are the foundation of everything we do. Our culture is guided by our U.C.A.R.E. values: We move fast because our mission matters, we put customers at the center of every decision, and we treat each other with kindness and high standards. * * * **A Sneak Peek of Your Role 🔭** This is a fully remote role. The Senior Revenue Operations Manager is a senior individual contributor responsible for architecting, operating, and continuously improving the systems and workflows that power Instinct's go-to-market engine across all product lines. Reporting to the Vice President of Revenue Operations, this role serves as the technical and operational backbone of the Revenue Operations team, owning HubSpot as the unified CRM of record and ensuring that every GTM system, integration, and automation is built to scale, well-documented, and aligned to business priorities. This is a high-autonomy, high-ownership role for someone who operates with equal fluency at the strategic and execution levels. You are AI-first and automation-first in everything you build, actively replacing manual work with durable systems and treating documentation as a prerequisite, not an afterthought. You are relentlessly customer-journey focused, understanding that every workflow, handoff, and data flow has a downstream effect on the experience of the people Instinct serves. * * * **What You'll Do 🛠️** **Marketing Operations — Primary Focus** - Own and administer the marketing technology stack with HubSpot as the system of record; maintain clean, governed integrations across connected platforms including Slack, Mixpanel, Metabase, Clay, Orbital, Claude, Zoom, and Intercom. - Architect and maintain the inbound pipeline including forms, routing logic, lead scoring, persona segmentation, automated attribution and routing for webinar and event leads, and marketing-to-sales handoff workflows. - Design and deploy marketing automation systems that support multi-segment buyer journeys from individual practitioners through enterprise accounts. - Build AI-powered workflows using tools such as Clay, Claude, and similar platforms, with a focus on scalability, reliability, and long-term maintainability. - Manage data enrichment, identity resolution, and system integrations across marketing and sales platforms to ensure a consistent, accurate view of every contact and account. - Instrument the full marketing funnel in HubSpot and Mixpanel, ensuring reliable multi-channel attribution across all product lines. - Continuously audit, debug, and optimize marketing systems; proactively identify technical debt and remediate it before it compounds. **Sales & Customer Experience Operations — Project Basis, Sequenced by Priority** - Build and maintain sales pipeline automation, workflow triggers, and CRM governance standards in HubSpot across the unified sales and CS instance. - Design and deliver operational infrastructure for Customer Success as prioritized, including customer health scoring models, onboarding automation, and renewal and expansion workflow builds. - Partner with Sales and CS leadership on operational projects including territory support, process design, and tool optimization. - Administer and support adoption of Airspeed (AI intelligence tool) across the GTM organization; ensure data quality and surface actionable insights to leader…