Senior Retail Search Buyer Associate

ROLE: SENIOR RETAIL SEARCH BUYER ASSOCIATE TEAM: MEDIA LOCATION: TORONTO (HYBRID ONSITE) COMPANY OVERVIEW At Salt Media , we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you. ROLE OVERVIEW We are seeking an experienced Senior Retail Media Search Associate to manage and optimize paid search campaigns across retail media platforms. The ideal candidate will have hands-on expertise in Walmart Connect, Roundel Media Studio and Amazon Ads sponsored product and sponsored brand advertising, along with deep knowledge of keyword strategy, campaign pacing, and reporting. A Skai Certification is required, demonstrating advanced skills in retail search management and optimization. RESPONSIBILITIES Strategic Planning & Activation Develop retail media and growth plans tied to client goals and category trends. Build media and operational tactics based on those plans, launching campaigns across Walmart, Target, and Amazon. Campaign Execution & Optimization Lead hands-on campaign management: daily budget pacing, keyword bidding, placement adjustments, and bid-strategy refinements. Use consumer behaviour data and top-of-search tactics to refine paid search strategies. Reporting & Insights Delivery Deliver regular performance reporting—monthly, quarterly, and mid-year—highlighting key business trends and category influences. Distill insights from data using Excel or Google Sheets to craft optimization recommendations for e-commerce outcomes. Monitor marketplace events (e.g. holiday trends, category promotions) and track their impact on campaign performance. Client Engagement & Coordination Present campaign trends and strategy to clients; participate in calls and internal alignment meetings. Maintain clear project prioritization and ensure all deliverables are coordinated and on-time. Collaborate with cross-functional partners (analytics, creative, account management) to sync search efforts with broader media strategy. EXPERIENCE & SKILLS 3+ years of direct experience managing paid search campaigns for Walmart Connect, Target Roundel, and Amazon Ads (Sponsored Products + Sponsored Brands). Skai Certification is required. Proficient in Excel/Google Sheets—able to analyze large datasets, identify trends, and present findings. Strong communication skills with proven ability to simplify insights for clients and internal stakeholders. Organized multitasker—capable of prioritizing and managing workflows across multiple campaigns. Bachelor’s degree in Marketing, Business, Advertising, or related field preferred. PERKS & BENEFITS THAT SET US APART We don’t just talk about balance, growth, and culture, we build for it: Work-Life Flexibility: Hybrid setup, up to 28 paid days off and winter holiday shutdowns Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness, RRSPs, or extra time off. Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development. Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad. Real Rewards: Referral and new business bonuses, exclusive lifestyle perks, and personalized wellness options. Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts. WHAT WE STAND FOR Salt of the Earth: We lead with humility, hone…