Senior Product Marketing Manager

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager based in Canada.** This role offers the opportunity to define the market presence and storytelling strategy for a fast-growing technology platform focused on creating meaningful global impact. You will own go-to-market narratives, product positioning, launches, and campaigns across enterprise and ecosystem audiences. Working at the intersection of product, sales, design, and leadership teams, you will transform complex solutions into clear and compelling customer stories. The position requires a strategic thinker who combines strong marketing execution with AI-powered workflows and modern growth practices. You will help shape how organizations understand and adopt technology designed to drive positive change at scale. This is an ideal opportunity for a creative, systems-oriented marketer who thrives in high-growth environments and wants their work to have a broader societal impact. ### Accountabilities: The Senior Product Marketing Manager will own the development and execution of product marketing strategies that strengthen market positioning, accelerate growth, and support both enterprise and community-focused initiatives. This role will combine strategic thinking, storytelling, and hands-on execution to create impactful campaigns and enable commercial success. - Own day-to-day go-to-market messaging across products, launches, campaigns, and customer-facing materials to ensure consistent and differentiated positioning. - Translate product capabilities, customer insights, and use cases into compelling narratives across websites, landing pages, email campaigns, social channels, and sales collateral. - Lead end-to-end product launches and integrated marketing campaigns, moving initiatives from strategy through execution and measurement. - Develop positioning frameworks and messaging strategies for multiple audiences, including enterprise customers and ecosystem partners. - Create sales enablement materials, customer stories, proof points, and resources that help commercial teams communicate value effectively. - Partner closely with Product, Sales, Design, leadership, and external agencies to deliver high-quality marketing initiatives. - Shape ecosystem and community storytelling by highlighting customer impact and real-world outcomes. - Leverage AI tools and workflows to improve marketing efficiency, content creation, campaign execution, and operational scalability. - Establish repeatable marketing processes that increase execution speed and improve cross-functional collaboration. - Monitor market trends, customer feedback, and competitive insights to continuously refine messaging and positioning. ## **Requirements:** The ideal candidate is a strategic and execution-focused product marketer with experience bringing complex technology products to market. They should combine strong storytelling abilities, commercial awareness, and an AI-native approach to modern marketing. - 5–8 years of experience in product marketing, go-to-market strategy, content marketing, or strategic marketing roles. - Experience working in B2B SaaS, technology, AI-focused companies, or mission-driven/impact-oriented organizations. - Proven experience launching products, campaigns, or integrated marketing initiatives in fast-paced environments. - Exceptional storytelling and messaging skills, with the ability to simplify complex products into clear customer value propositions. - Strong project ownership skills, with the ability to manage multiple priorities and deliver end-to-end marketing programs. - Experience creating and executing campaigns across multiple channels, including email, social media, websites, and sales enablement platforms. - Ability to think strategically across enterprise audiences, communities, and ecosystem partnerships. - Strong understanding of customer engagement, posi…