Senior Product Marketing Manager

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager based in the Canada.** Lead the market strategy for a mission-driven technology platform that helps organizations create measurable social impact at scale. In this senior product marketing role, you will define compelling narratives, strengthen market positioning, and connect complex technology solutions with meaningful customer outcomes. You will work across product, sales, design, leadership, and external partners to bring campaigns and launches from concept to execution. This role offers the opportunity to shape go-to-market strategy across both enterprise and community-focused audiences while leveraging AI-powered workflows to increase marketing effectiveness. You will play a key role in accelerating growth by creating clear messaging, impactful storytelling, and scalable marketing programs. If you are passionate about B2B technology, strategic storytelling, and building products that contribute to positive change, this opportunity offers a chance to make a lasting impact. ### Accountabilities - Own and evolve go-to-market messaging across products, launches, campaigns, and customer-facing materials to ensure a consistent and impactful market presence. - Translate complex product capabilities, customer challenges, and use cases into clear, compelling narratives across websites, landing pages, email campaigns, social channels, and sales materials. - Lead end-to-end product launches and integrated marketing campaigns, moving efficiently from strategy and planning through execution and measurement. - Develop positioning frameworks and messaging strategies for multiple audiences, including enterprise customers and ecosystem partners. - Create sales enablement resources, customer stories, proof points, and content that support revenue growth and customer engagement. - Collaborate closely with Product, Sales, Design, Engineering, leadership teams, and external agencies to deliver high-impact marketing initiatives. - Shape ecosystem and community-focused storytelling to strengthen market understanding and engagement. - Use AI tools and workflows to improve marketing speed, scalability, quality, and operational efficiency. - Establish repeatable processes and systems that enable the marketing function to execute effectively at scale. - Support category positioning, thought leadership initiatives, and strategies that increase market visibility. ## Requirements - 5–8 years of experience in product marketing, go-to-market strategy, content marketing, or strategic marketing roles. - Experience working in B2B SaaS, technology, impact-driven companies, or AI-focused environments is preferred. - Proven experience launching products, managing campaigns, and driving marketing initiatives in fast-paced environments. - Exceptional storytelling and messaging skills with the ability to simplify complex products into clear customer value propositions. - Strong execution mindset with the ability to manage multiple priorities, own projects end-to-end, and deliver high-quality results. - Experience building integrated campaigns across channels such as email, web, social media, and sales enablement platforms. - Strong commercial understanding and ability to align marketing strategy with business objectives. - Experience using AI tools to improve workflows, increase productivity, and enhance marketing outcomes. - Strategic thinker who can balance big-picture positioning with hands-on execution. - Excellent collaboration and communication skills with the ability to influence cross-functional stakeholders. - Experience partnering with founders or executive teams in high-growth environments is a plus. - Knowledge of category creation, thought leadership, community building, or ecosystem marketing is an advantage. - Strong writing skills with the ability to create engaging, clear, and diffe…