Senior Product Marketing Manager

What you’ll be part of Garner is on a mission to transform the U.S. healthcare system — and we’re the only proven player doing exactly that. We partner with employers to redesign how healthcare works: applying 550+ proprietary clinical metrics across 80+ specialties to a dataset of 320M+ patients to identify the best-performing doctors, then using compelling incentives to steer members to the care that helps them get healthier, faster. The result is a rare “win win” — better care and lower costs for both members and employers. In just five years, our work has helped over 2.5 million people access higher-quality care and saved $1B in healthcare costs. We recently raised our Series E and have doubled five years running. If you've ever wanted your work to solve a problem that touches every person in this country, this is the opportunity to do exactly that. You'd be joining a team fundamentally reimagining healthcare in the U.S. — and using AI to scale that impact further and faster than anyone else can. About the role: We are seeking an exceptional Senior Product Marketing Manager to lead go-to-market strategy and execution for our core enterprise product lines. This role will report to the VP of Product Marketing and own product positioning, competitive strategy, and launch execution across multiple customer segments. You will drive the narrative around Garner's differentiated approach to healthcare economics – translating complex data and clinical insights into compelling value propositions that resonate with CFOs, benefits leaders, and physician networks. This is a highly visible role with direct impact on revenue, product strategy, and how the market perceives Garner's capabilities. Where you will work: This role will be based in our New York City office (in the Financial District). You must be willing to work in the office 3 days per week on Tuesday, Wednesday and Thursday. What you will do: Own end-to-end go-to-market strategy for assigned product lines, including market segmentation, value prop development, competitive positioning, and messaging architecture – translating complex healthcare economics and data insights into narratives that drive customer acquisition and expansion Lead product launch campaigns and feature releases, working cross-functionally with Product, Sales, and Customer Success to ensure market readiness, sales enablement, and customer adoption Conduct rigorous market and competitive analysis using primary research, customer interviews, and quantitative data to identify market opportunities, win/loss trends, and strategic inflection points Build and maintain a deep understanding of the healthcare benefits and provider landscape, including buyer personas, economic drivers, regulatory landscape, and key decision-making criteria Collaborate with Product Leadership to inform product strategy, roadmap prioritization, and feature differentiation based on market insights, customer needs, and competitive gaps Own thought leadership and content strategy, working with internal and external resources to establish Garner as the authoritative voice on healthcare economics and benefits optimization The ideal candidate has: 7+ years in B2B product marketing, ideally in healthcare, healthtech, or other complex enterprise software environments where you've driven go-to-market strategy with measurable business impact A track record of launching products or managing strategic repositioning initiatives at companies with high caliber customers (Fortune 500, sophisticated tech buyers, etc.) Exceptional analytical skills – you are comfortable building and interpreting financial models, conducting cohort analysis, and using data to drive marketing decisions and validate assumptions Deep comfort with ambiguity and a bias toward action; you thrive in fast-growing environments where you must move quickly while maintaining intellectual rigor Excellent communication skills with the ability to translate complex technical and busine…