Senior Product Marketing Manager

You know great products don't sell themselves. The best ones are brought to market by people who deeply understand their customers, can simplify complex technology, and know how to tell stories that resonate with technical buyers. If you're passionate about cybersecurity, enjoy partnering across Product, Sales, Customer Success, and Marketing, and love translating technical capabilities into clear customer value, we'd love to talk. At Expel, we're redefining how organizations approach Managed Detection and Response (MDR). In a market crowded with vendors focused on products, we focus on outcomes. Our customers trust us to help them detect, investigate, and respond to threats faster, and Product Marketing plays a critical role in helping tell that story. As a Senior Product Marketing Manager, you'll own product marketing for a key slice of Expel's portfolio, our threat hunting, phishing, and add-on services, alongside the orchestration and automation areas of our MDR service. You'll partner closely with Product Management, Sales, Customer Success, Marketing, and executive stakeholders to develop messaging, launch new capabilities, enable customer-facing teams, and create compelling content that helps customers understand why Expel is different. This role blends real ownership with hands-on execution. You'll drive strategy and GTM plans for your focus areas while partnering closely with a small, talented product marketing team. This isn't a role where you'll be flying solo, but it is one where you'll be trusted to run your own areas of the business. What Expel can do for you Give you the opportunity to influence how one of the industry's leading MDR providers tells its story. Surround you with collaborative Product, Sales, Customer Success, Marketing, and Engineering teams that genuinely enjoy building together. Give you the freedom to experiment with new messaging, launch strategies, and AI-powered workflows that help us move faster. Let you own meaningful initiatives while continuing to grow your product marketing expertise. Provide the opportunity to influence go-to-market strategy while remaining close to customers and products. What you can do for Expel Own product marketing for Expel's threat hunting, phishing, and add-on services portfolio, developing messaging, positioning, and GTM plans that establish these as recognized differentiators against competitors like CrowdStrike, Arctic Wolf, and ReliaQuest. Partner closely with Product Management throughout the lifecycle of your focus areas, from roadmap through launch, to drive successful releases and customer adoption. Refresh and maintain core messaging platforms and website/FAQ content for your focus areas, replacing outdated positioning with something sharper. Deliver complete, on-time GTM launch packages, messaging, content, and enablement, for every release tied to your focus areas. Build and deliver sales and Customer Success enablement that helps customer-facing teams confidently position your focus areas, handle objections, and communicate customer value. Create high-quality customer-facing content including messaging frameworks, solution briefs, webpages, presentations, blogs, battlecards, and technical sales collateral. Develop and maintain competitive intelligence, messaging, battlecards, and market analysis, that helps sellers win throughout the sales cycle. Turn market, competitive, and customer insights into recommendations that directly inform roadmap prioritization decisions. Partner with Marketing to launch content and demand-generation programs tied to each planned release in your focus areas. Launch prospect and customer engagement programs that grow qualified pipeline and expansion for your product areas. Spend time with customers, prospects, and internal stakeholders to understand buyer challenges, market dynamics, and evolving security priorities. Represent Expel through webinars, customer engagements, analyst briefings, and industry events as a subj…