Senior Product Marketing Manager (Contractor)

## **Senior Product Marketing Manager, Managed Cloud Services, Digital Sovereignty, and Trials | Hybrid, Cary, North Carolina** We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers. If you're looking for a dynamic, fulfilling career with flexibility and a world-class employee experience, you'll find it here. We're recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more. **About the job** The Corporate Marketing team is looking for a 6-month contract strategic and execution-oriented Senior Product Marketing Manager to lead the go-to-market strategy, messaging, and evangelism of our Managed Cloud Services capabilities and offerings. This highly cross-functional role sits at the intersection of product, Cloud & Information Services, partnerships, marketing, pre-sales and sales, playing a key role in amplifying our ecosystem value and accelerating Enterprise as well as partner and channel-led growth. You will own how we tell our managed cloud services story, ensuring our offerings are clearly positioned, well-articulated, and effectively marketed to the right audiences. **As a Senior Product Marketing Manager, Managed Cloud Services, Digital Sovereignty, and Trials, you will:** - Build and execute product marketing strategies for our Managed Cloud Services offerings across all marketing channels. - Own the topics of digital sovereignty and SAS’s messaging and positioning POV on that subject. - Manage the SAS Viya trials strategy, understanding how to design and optimize trial models (free trial, freemium, or demo-based) that drive fast time-to-value and strong trial-to-paid conversion, using activation metrics, segmentation, and onboarding collaboration with product, implementation and growth marketing teams. Aligns trial strategy with competitive positioning, pricing/packaging, marketing campaigns and sales enablement to reduce evaluation risk and accelerate conversion. - For the above, this will include: - Define value propositions, messaging, and market positioning - ensuring clear, consistent, and differentiated narratives across portfolios, and audiences. - Drive thought leadership activities including articles, whitepapers, blogs, videos, customer reference and story development, speaking engagements and involvement with key 3rd party organizations. - Set direction for content strategy and external marketing promotional programs in collaboration with Growth Marketing, guiding the development of assets that support go-to-market priorities and business objectives. - Represent the company as a spokesperson through public speaking engagements, executive presentations, and customer- and partner-facing forums. - Provide competitive intelligence and market insights grounded in deep domain expertise to inform all marketing aspects – from positioning to sales strategy. - Support the development of sales enablement assets and tools that equip sales teams to effectively position offerings and drive customer conversations. - Collaborate closely with Cloud & Information Services, product managers, partner managers, demand generation, and growth marketing campaign teams to drive aligned go-to-market plans. - Act as a key liaison to launch program teams, supporting new product and feature launches through messaging, campaign alignment, and go-to-market support. - Collaborate with alliance and partner teams to drive awareness and demand through joint campaigns, co-marketing, and marketplace promotions. - Ensure all applicable security policies and processes are followed to support the organization's secure software development goals. - Embrace curiosity, passion, authenticity, and accountability. These are our values and influence everything we do. **Required qualifications** - Bachelor’s Degree, preferably in Business, Marketi…