Senior Product Marketing Manager and Evangelist, ASEAN

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. BUILD WHATS NEXT FOR AI AND DATA IN ASEAN This is not a typical product marketing role. At Snowflake, you’ll help shape how the ASEAN market understands, adopts, and accelerates the future of the AI Data Cloud. You’ll sit at the intersection of product marketing, technical evangelism, go-to-market strategy, and industry influence—bringing together customers, partners, sellers, and marketers around one of the most important technology shifts of our time. If you thrive on turning complex technology into market momentum, love being in front of customers and communities, and want to make a visible impact in one of the world’s most exciting growth regions, this role was built for you. WHY THIS ROLE IS EXCITING Snowflake is scaling fast, and ASEAN is a strategic growth market. In this role, you won’t just support the business—you’ll help define how Snowflake wins in-region. You’ll be the voice of Snowflake’s AI Data Cloud across the market, translating innovation into relevance for customers, shaping go-to-market strategy, and influencing adoption at scale. With more than 13,000 customers already using Snowflake to modernize data access, accelerate analytics, and unlock data-driven insight, you’ll help drive the next wave of growth powered by AI. WHAT YOU'LL DO - Lead Snowflake’s Product Marketing and Evangelism efforts across the ASEAN market. - Build and execute go-to-market strategies and innovative programs that strengthen Snowflake’s market position and accelerate growth. - Evangelize the AI Data Cloud through speaking engagements, social media, video, and community engagement across customers, partners, media, analysts, and broader industry audiences. - Develop compelling messaging, content, and sales enablement assets for Snowflake teams and partner teams. - Partner cross-functionally with demand generation, content marketing, sales, product management, and global stakeholders to align and execute regional go-to-market plans. - Own and lead end-to-end product launches for ASEAN, including internal and external briefings, spokesperson support, enablement content and sessions, and alignment with marketing and PR on launch campaigns and events. - Build market and competitive intelligence, and serve as a thought leader on the trends shaping the industry. - Champion diversity and belonging as part of how we work, lead, and grow as a company. WHAT MAKES YOU A STAND OUT You’re equal parts strategist, storyteller, and technologist. You can move comfortably from executive conversations to technical narratives, from launch planning to live evangelism, and from market insight to field execution. Our ideal candidate brings: - 15-20+ years of experience spanning technology, product, and market-facing roles, with strong exposure to data management and AI/ML. - Strong cross-functional leadership skills, including the ability to influence without authority and work effectively with senior stakeholders. - Outstanding communication and presentation skills, with confidence engaging internal leaders, external stakeholders, and public audiences. - Excellent writing skills, with the ability to distill complex ideas into clear, compelling presentations and plans. - A track record of working on complex data solutions and demonstrating architectural or tech…