Senior Product Marketing Manager - AI Protect

About Zscaler Zscaler accelerates digital transformation to ensure our customers can be more agile, efficient, resilient, and secure. As an AI-forward enterprise , we are constantly pushing the envelope, leveraging the world’s largest security data lake to power our cloud-native Zero Trust Exchange platform. This innovation protects our customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Here, impact in your role matters more than title and trust is built on results. We say, impact over activity. We seek innovators who actively use AI to amplify their impact and who thrive in an environment where we leverage intelligent systems to stay ahead of evolving threats. We believe in transparency and value constructive, honest debate —we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession , collaboration, ownership, and accountability. We value high-impact, high-accountability with a sense of urgency where you’re enabled to do your best work and embrace your potential. If you’re driven by purpose, thrive on solving complex challenges, and want to be part of the team that’s helping to secure the AI age, we invite you to bring your talents to Zscaler and help shape the future of cybersecurity. Role We are looking for a Sr. Product Marketing Manager – AI Protect to join our team. This is a hybrid role based in San Jose, reporting to the VP, Product Marketing – AI Security in the Marketing department. Enterprise security teams are navigating a two-front AI challenge: employees are adopting AI tools faster than security teams can track, creating data exposure risks and shadow AI sprawl — while adversaries are weaponizing AI to launch faster, harder-to-detect attacks. AI Protect is Zscaler's answer to both. As the Sr. PMM for AI Protect, you will own the go-to-market strategy, positioning, and field enablement for one of Zscaler's most strategically important and competitively active product lines — taking a sharp, differentiated story to market and equipping the global sales organization to win. This role is for someone who combines competitive sharpness with genuine customer obsession — someone who understands how security teams think, what keeps them up at night, and how to build the tools that give sellers an unfair advantage. What You'll Do (Role Expectations) Own Marketing Strategy and Execution: Drive positioning, messaging, and cross-functional launch execution for AI Protect; partner closely with Product Management to translate roadmap investments into compelling market narratives. Develop Impactful Messaging: Create highly differentiated messaging across AI Protect’s core pillars: securing employee AI adoption (shadow AI, AI DLP, GenAI visibility) and defending against AI-powered threats (adversarial AI, AI-driven attacks). Build Deep Persona Understanding: Establish a profound grasp of the multi-persona buying center—including Data Security owners, SecOps teams, Risk/Compliance officers, and CISOs—and develop tailored content for each. Lead Competitive Intelligence: Monitor the competitive landscape, synthesize actionable insights, and actively enable the field to confidently differentiate Zscaler's offerings and win deals. Drive Sales Enablement Programs: Build robust field tools—including battlecards, objection handlers, and targeted sales plays—that equip account teams to navigate complex buying cycles and accelerate revenue. Who You Are (Success Profile) You are relentlessly curious. The AI threat landscape moves faster than any analyst report. New attack techniques, new tools, new buyer anxieties — you stay ahead of all of it, form your own point of view, and bring that perspective to everything you build. You have the courage to be bold. You write competitive content with conviction. You take positi…