Senior Product Marketing Expert

About Us Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services. Role Summary We're looking for a Senior Product Marketing Manager who is equal parts strategist, executor, and market native. Someone who understands both the TradFi user migrating to crypto and the degen who lives on-chain. This is a high-impact role at the intersection of product, growth, brand, and go-to-market execution. You translate complex product launches into clear, compelling narratives that help millions understand why Bybit is the platform they've been waiting for. You crunch data for breakfast, move fluidly between a campaign brief and a competitive landscape analysis in the same afternoon, and you never lose sight of the user. If you have strong opinions on how to position tokenized equities to a mainstream audience, can write copy that passes Brand 6.0 standards without a second draft, and believe that the best product marketing makes complex finance feel simple, we want to talk. What You'll Do Own go-to-market strategy for major product launches across Bybit's platform pillars, from RWA and TradFi products to Earn, Alpha, and payment innovations Define positioning and messaging for new features, market segments, and competitive moments in partnership with Product, BD, and the Brand team Develop integrated campaign strategies across acquisition, activation, and retention, aligned to product milestones, market cycles, and the Brand 6.0 narrative framework Lead end-to-end campaign execution across performance channels, Web3-native surfaces, and owned media Set, track, and report on marketing KPIs including registrations, EFTD rates, product adoption, campaign ROAS, share of voice, and brand sentiment, all laddering to company-level OKRs Build and maintain competitive intelligence , positioning Bybit against exchanges, neobanks, and emerging fintech platforms with clarity and conviction Drive community and KOL strategies that build credibility, not just follower counts, activating partnerships that resonate with both crypto natives and mainstream finance users Collaborate with BD and ecosystem partners on co-marketing campaigns, joint launches, and distribution plays (Mantle, Alpaca, protocol partners) Partner with Creative to produce high-quality assets that are on-brand, on-message, and on-time. Photography, video, 3D, and social content that meets Brand 6.0 standards Shape product narratives that bridge crypto-native users and the emerging mainstream audience, making Bybit's platform story tangible across every touchpoint What We're Looking For 6 to 9 years of marketing experience, with at least 3 years in crypto, fintech, or Web3 (exchange, protocol, DeFi platform, or neobank strongly preferred) Demonstrable track record of owning product launches end-to-end, from positioning through execution to post-launch optimization Prior experience in a generalist or "fu…