Senior Product Marekting Manager - AI/ML

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Build the future of AI and data-driven marketing. Join the Snowflake team. At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset and who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how PMM gets done. We’re at the forefront of the data revolution, building the world’s greatest data, applications and AI/ML platform. Our get it done culture empowers everyone at Snowflake to innovate, create work with lasting impact, and thrive in a collaborative environment. Snowflake EMEA product marketers conceive of and execute go-to-market plans that drive awareness, adoption and drive success for our customers. We are looking for a Senior Product Marketing Manager to orchestrate go-to-market execution targeting AI decision makers and practitioners, scale global programmes, amplify regional priorities, and ensure our message resonates with this persona and broader technical decision-makers across industries. This is a highly cross-functional role, working closely with Account Teams, Field Marketing, Technical Sales, ABM, Demand Generation and Global Product Marketing to align strategy with execution. The successful candidate will thrive on programme orchestration, community building, enablement at scale, and surfacing regional insights to shape global direction. This role is based out of Snowflake’s London office. WHAT YOU’LL DO - Serve as the connective tissue between EMEA field teams and central/global AI messaging, running a regular operating cadence (e.g., monthly syncs, launch reviews) with sales, growth and partner teams to align on shared GTM priorities and drive execution of AI sales motions. - Partner directly with EMEA sales leaders and AI/ML specialists to pressure-test messaging against live deals, capturing field and customer feedback and channeling it into product management and global PMM as structured input on roadmap, positioning, and competitive gaps. - Build repeatable feedback loops that keep campaigns and assets practical, credible, and grounded in what's actually winning deals in-region. Regionalizing global campaigns & messaging - Own the adaptation of global AI/ML messaging and campaigns into EMEA-ready narratives, tailoring for regional buyer priorities, industry nuances, competitive dynamics, data-sovereignty/regulatory considerations, and language/localization needs across enterprise and commercial segments. - Build region-specific plays that drive net-new user acquisition, expansion within existing accounts, and deep adoption at scale, clearly translating complex AI/ML capabilities for executive, technical, and operational buying audiences. - Support the integration of AI/ML messaging into adjacent product categories (Analytics, Data Engineering/Data…