Senior Product Manager, Social & Community

BUILD SOMETHING PEOPLE LOVE Wealthsimple is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada. We're proud of what we've built — and we're just getting started. Read our Culture Manual https://www.wealthsimple.com/en-ca/culture and learn more about how we work https://www.wealthsimple.com/en-ca/careers. ABOUT THE ROLE We're looking for a Product Manager to turn social sharing and community into real growth engines for Wealthsimple. You'll own products like screenshot sharing, WealthRank, Portfolio Pulse, and Profiles — and dream up new ways for clients to show off their progress, learn from each other, and bring their friends along. This is product, growth, and community, all in one seat. Your job isn't just shipping features — it's building the loops that make people want to come back, share, and invite others. You'll set the vision, own the roadmap, and be accountable for the numbers that matter: engagement, virality, retention, and new clients. We're looking for someone with sharp consumer product instincts and a real feel for social behaviour and network effects. Someone comfortable developing a long-term product vision, studying why something spreads, digging into behavioural data, and working with design and engineering to ship the next experiment. WHAT YOU’LL DO - Set the strategy and vision for social sharing and community at Wealthsimple, establishing how these experiences contribute to engagement, virality, retention, and new-client growth. - Own and grow features such as screenshot sharing, WealthRank, Portfolio Pulse, and Profiles, while developing new social and community experiences from the ground up. - Build product-led growth loops that give clients compelling reasons to create, share, return, connect, and invite others. - Own the roadmap and full product lifecycle, from opportunity identification and validation through development, launch, analysis, and iteration. - Establish clear goals and measurement frameworks for the portfolio, including engagement, sharing, earned reach, referral behaviour, network effects, and incremental client growth. - Use quantitative analysis, experimentation, user research, and broader consumer-product trends to uncover opportunities and determine what to build next. - Develop and run a high-velocity experimentation program, using each launch to generate insights and inform future product decisions. - Partner closely with design, engineering, data, marketing, compliance, and other product teams to deliver experiences that are useful, intuitive, trustworthy, and distinctly Wealthsimple. - Maintain a strong understanding of social platforms, consumer apps, online communities, and emerging behaviours, translating relevant patterns into original ideas for Wealthsimple. SKILLS YOU BRING - Experience building and growing consumer-facing digital products, ideally within a high-growth mobile app. - A record of owning meaningful product outcomes rather than simply delivering features or managing a roadmap. - Strong consumer product judgment and an understanding of what makes experiences engaging, repeatable, and shareable. - Experience with product-led growth, including areas such as viral loops, referrals, network effects, social sharing, engagement, or retention. - Strong analytical and experimentation skills, with the ability to translate behavioural data into product insights and decisions. - Experience taking products through the full development cycle, from early discovery and definition through launch, measurement, and optimization. - The ability to develop a clear strateg…