Senior Product Manager, Owner & Seller CRM

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance. Realtor.com is seeking a Senior Product Manager, Owner & Seller CRM to lead the strategy, roadmap, and execution for a key moment in the consumer journey, Selling, and a major life stage, Owning a home. This role will own the end-to-end product vision while also driving revenue growth, business impact, within a high-performance team culture across the Owner & Seller experiences. You will partner with cross-functional stakeholders — CRM Solutions Architects, Marketing Dev Operations, Martech Engineering, Data Science & Analytics, Machine Learning, Brand Bureau, and Front-End Engineers — to deliver best-in-class solutions that help consumers while achieving measurable gains in engagement, retention, and monetization. This is an ideal role for a strategic and commercially-minded product leader who can balance bold innovation with disciplined, data-driven execution, inspiring teams to perform at their best. What you'll do: Own the CRM product strategy and roadmap for Owners and Sellers, aligning user experience innovation with business priorities and market opportunities. Own 30+ ongoing campaigns across email, push notifications, and in-product marketing messages, constantly strategizing optimizations and net new experiments to test to drive for-sale leads. Define and execute a growth-focused roadmap aimed at driving user engagement, retention, and incremental revenue. Develop a deep understanding of the consumer data that powers the owner & seller journeys. Partner with Data Science & Analytics, Solutions Architects, Marketing Dev Ops, Personalization Engineering Squad, and Martech to understand the current data architecture, available fields and APIs, and what we’re capable of today, and recommend improvements and optimizations. Collaborate closely with cross-functional teams (including Product, Engineering, Design, Marketing, Media, Data Science & Analytics, Machine Learning, Research, Brand Bureau, Dev Ops, Solutions Architects, and MarTech Engineering) to deliver solutions, build and launch high-impact campaigns/features, and report on campaigns. Lead prioritization and tradeoff decisions across a wide range of initiatives, ensuring the most critical projects receive focus and resources. Establish and track key business and product KPIs , including revenue, conversions, lifetime value, and engagement. Use market trends, competitive insights, and consumer data to identify opportunities for differentiation and commercial growth. Champion a high-performance culture within cross-functional teams, setting clear expectations, driving accountability, and fostering continuous learning and improvement. Act as the strategic voice of your business line with senior leaders, confidently presenting product direction, business impact, and performance updates. Be the CEO of your line of business — manage day-to-day product performance, health and plan the execution of new campaigns/products Manage marketing dev ops engineer capacity planning and MarTech data pipeline requests. Create and share product requirement documents and briefs with cross-functional groups, get buy-in to move forward with your initiatives Partner with Engineering, Product, Dev Ops, and Solutions Architects to troubleshoot and QA…