Senior Product Manager: New Verticals

ABOUT BROCCOLI AI At Broccoli, we're building AI teammates for the people who build and maintain our world. We partner with plumbing, HVAC, and electrical contractors, the hardworking businesses that keep homes and communities running, and replace fragmented software and repetitive manual work with AI that actually gets the job done. Our AI teammates answer phones, book appointments, follow up with customers, recover missed revenue, and help contractors deliver exceptional customer experiences, all while integrating seamlessly with platforms like ServiceTitan. Before we wrote a single line of code, we visited more than 140 contractors to understand how these businesses truly operate. That firsthand experience shaped everything we've built. Today: - Hundreds of contractors rely on Broccoli every day. - We've grown to $15M+ ARR in under two years. - We're trusted by everyone from independent contractors to some of the largest private equity backed operators in the home services industry. - We're backed by Khosla Ventures and Y Combinator. We're still just getting started. THE ROLE This is one of the highest-impact roles at Broccoli. As Senior Product Manager for New Verticals, you’ll help decide where Broccoli expands next. Broccoli is growing quickly in plumbing, HVAC, and electrical, but the broader home services market is much larger. There are dozens of adjacent verticals with similar operational pain: missed calls, slow follow-up, manual scheduling, inconsistent customer experience, fragmented systems, and revenue leaking through the cracks. Your job is to find the best opportunities, understand them deeply, and turn them into successful product and go-to-market bets. You’ll spend time with owners, operators, CSRs, dispatchers, technicians, and sales teams to understand how different service businesses actually run. You’ll study workflows, call transcripts, customer data, competitors, and market dynamics. Then you’ll synthesize that into clear recommendations: which verticals should we enter, why now, what should we build first, and how will we know if it worked? This role sits at the intersection of product, market research, strategy, and execution. You’ll work closely with the founders, engineering, sales, and customer success to turn market insight into product direction. We’re looking for someone who can do two things well. First: get deep into customer operations and identify where AI can create real P&L impact. Second: think beyond what customers ask for and build toward what AI makes possible. What you’ll own New vertical discovery - Identify and evaluate new home service and field service categories where Broccoli should expand next. Build a clear view of customer pain, market size, workflow complexity, competitive landscape, integration needs, and go-to-market feasibility. Market research and synthesis - Interview customers and prospects, shadow workflows, analyze transcripts and product data, and turn messy research into clear product and strategy recommendations. Opportunity sizing and prioritization - Compare verticals and product wedges based on urgency of pain, willingness to pay, AI feasibility, implementation complexity, sales motion, and potential customer P&L impact. Product definition - Turn research into crisp product direction. Write specs built around the “why,” define the initial wedge, create basic mockups when useful, and give engineering enough clarity to move quickly. Design partner development - Work with sales and customer success to identify the right early customers for new verticals, build tight feedback loops, and avoid overfitting to one account. Launch and learning loops - Coordinate with sales, customer success, and marketing when new vertical products ship. Define success metrics, track outcomes, and drive the honest conversation about what worked, what didn’t, and what we should do next. Who we’re looking for Must-haves Deep customer curiosity - You want to understand how businesses ac…