Senior Product Manager, New Demand Channels

About the Role: We are seeking a Senior Product Manager, New Demand Channels with product management experience across programmatic and non-programmatic advertising to join our growing team in Redwood City or New York on a hybrid schedule. The Senior Product Manager will drive and foster the growth of Agentic and API-based activation channels into PubMatic's buyer solutions platform as they emerge. This work sits at the intersection of AgenticOS , our agentic platform, and Activate , our media buying platform, and is central to how PubMatic connects new channels into its buy-side ecosystem. We are looking for an individual passionate about innovation and problem solving in a fast-evolving, GenAI-driven advertising landscape. What You'll Do: In this role, you will drive product delivery for non-programmatic partner publisher integrations into AgenticOS, balancing new feature development with the ongoing evolution of AgenticOS and its connections into Activate. The ideal candidate is comfortable managing product work with dependencies across multiple teams and is energized by solving problems in an emerging, non-standardized part of the ecosystem where conventions (unlike OpenRTB) are still being established. You will execute against the product vision and strategy for non-programmatic demand channels within our broader product portfolio: Own the product area for new demand channels , including gathering requirements , defining specifications and key metrics , and working closely with engineering, commercial teams, and product marketing to ensure goals are met Be the go-to source on how these partners connect to AgenticOS and Activate, representing this product area to clients and internal teams , and synthesizing their feedback into product decisions Maintain an understanding of the non-programmatic publisher landscape and how PubMatic's approach compares to alternative integration paths, using those insights to inform prioritization Support and communicate a clear roadmap for non-programmatic demand channels to clients, internal teams, and stakeholders Collaborate with stakeholders across AgenticOS and Activate to determine feature prioritization and manage the development backlog Independently lead small-to-medium-sized go-to-market efforts for new non-programmatic channel launches with minimal oversight Who You Are: 5+ years of product management experience - preferably in Ad Tech Demonstrated expertise across core product management competencies - requirements writing, product planning, backlog grooming, and roadmap communication Familiarity with agentic platforms or AI-driven workflow tooling, and general technical concepts such as APIs; experience with OpenRTB or other programmatic protocols is a plus Proven ability to represent a product area independently to customers , including gathering and validating requirements directly with client and business teams Ability to independently lead a small-to-medium-sized go-to-market strategy with little oversight Bachelor's degree in a relevant field; MBA or advanced degree preferred Fast learner, curious problem solver, and team player, comfortable operating with ambiguity in a channel still being defined Additional Information Return to Office : PubMatic employees throughout the globe have returned to our offices via a hybrid work schedule (3 days “in office” and 2 days “working remotely”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions. Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week. Diversity and Inclusion : PubMatic is proud to be an equal oppo…