Senior Product Manager

Lasko Products is a market leader in home comfort solutions, delivering innovative products that improve everyday living for more than 120 years. Our portfolio includes portable fans, heaters, air purifiers, air movement products, and other home environment solutions sold through leading retail, e-commerce, and commercial channels. As we continue to accelerate innovation and expand our product portfolio, we are seeking a strategic and commercially-minded product leader to help shape the future of our business. **Position Summary** Lasko is seeking a **Senior Product Manager t**o lead a significant and growing product portfolio. This role is ideal for a high-performing product leader who has consistently taken on greater responsibility throughout their career and is ready to influence the future direction of an entire category. Reporting directly to the Chief Technology & Product Officer, this individual will drive product strategy, innovation, and new product development across multiple product lines. The role will serve as a key catalyst for innovation, balancing internally developed concepts with supplier-led opportunities while ensuring products deliver meaningful consumer value and strong business results. This is a highly visible leadership role with broad influence across Product Management, Engineering, Industrial Design, Consumer Insights, Sourcing, Sales, and Marketing. While the position does not currently have direct reports, it is expected to establish the pace, rigor, and standards for product development across the organization. **Key Responsibilities** **Product Strategy & Portfolio Leadership** - Own and drive the strategic direction of a product portfolio - Develop and execute multi-year product roadmaps aligned with company growth objectives. - Identify opportunities to expand market share, improve product performance, and drive profitability. - Evaluate category performance, market trends, competitive dynamics, and emerging technologies to shape future product investments. **Innovation & New Product Development** - Lead the development and launch of multiple new products annually. - Balance a product strategy consisting of both: - Ground-up innovation and internally developed concepts. - Supplier-developed products that are modified, differentiated, and optimized for Lasko consumers. - Drive innovation initiatives through supplier partnerships, technology scouting, consumer research, and internal ideation programs. - Organize and participate in innovation workshops, supplier innovation sessions, and cross-functional ideation events. **Consumer & Market Insights** - Champion the voice of the consumer throughout the product development process. - Analyze product reviews, star ratings, customer feedback, returns data, and competitive offerings to identify opportunities for product improvement. - Translate consumer insights into actionable product requirements and development priorities. - Lead efforts to identify the highest-impact product enhancements that drive customer satisfaction and category growth. **Product Development Leadership** - Create clear product requirements and business cases for new product opportunities. - Partner closely with Engineering, Industrial Design, Quality, and Sourcing teams throughout development. - Guide suppliers and internal teams in translating consumer needs into product solutions. - Influence product architecture, feature prioritization, user experience, and commercialization strategies. **Cross-Functional Leadership** - Collaborate with Product Managers responsible for adjacent categories and business segments. - Serve as a strategic thought partner to senior leadership on product investments and portfolio decisions. - Influence teams across Product Management, Category Management, Engineering, Consumer Insights, Sales, Marketing, and Operations. - Establish best practices and elevate product management capabilities across the organization. **Qualifications** **Required**…