Senior Product Manager, Data Partnerships

Who We Are Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 30 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Learn more at verve.com . Verve For Advertisers is a technology company that empowers brands and agencies to connect moments of discovery and drive measurable outcomes across screens. As part of Verve, we've unified the company's demand-side offering, bringing together the largest on-site search intent dataset outside of walled gardens, direct SDK integrations with top apps, alongside data partnerships with 3M+ websites and LLMs. Our technology captures both what consumers do and why they do it, delivering high-fidelity audiences, insights, and activation across premium omnichannel inventory. We’re looking for a Senior Product Manager to own the strategy and execution of our data ecosystem, from external data partnerships and signal ingestion to measurement frameworks and AI-powered insights. This is a high-impact role directly responsible for revenue-driving data assets and measurement capabilities that differentiate our platform in the market. Responsibilities include Lead the data partnerships strategy, identifying, evaluating, and structuring integrations with third-party data providers across key verticals (retail, healthcare, travel, financial services, etc.), ensuring strong commercial and technical alignment Translate data assets into scalable advertiser-facing audience, insights, and measurement products that drive revenue and platform differentiation Define the strategy for onboarding and activating datasets, including technical requirements, privacy considerations, and commercial approach Define and evolve our measurement framework across upper and lower funnel objectives, including methodologies for attribution, incrementality, and performance validation Own the product vision and roadmap for data, insights, and measurement initiatives, aligning with company strategy and market opportunities Drive end-to-end product development from concept through launch, coordinating cross-functional teams across engineering, design, product marketing, and operations Establish and track KPIs tied to advertiser outcomes, revenue impact, and product adoption Conduct ongoing market and competitive analysis to identify new data opportunities, risks, and areas for strategic investment Partner with Product Marketing and Commercial teams to define positioning, packaging, and go-to-market strategy for data-driven products Identify and prioritize opportunities to leverage AI/ML to enhance targeting, insights generation, and measurement capabilities Here are a few indicators that you're the right person You have an analytical mindset and solve problems using data You have a deep understanding of how technology and data platforms work under the hood You are comfortable with all aspects of product execution You’re an excellent communicator You’re curious, picky, determined, detail-oriented, and diplomatic You’re not afraid to push for what you want You’re fluent in Data, Measurement, Advertising, Tech, Management, and Operations – and you know how to translate between them Requirements 5+ years of Product Management experience in Ad Tech, Data Platforms, Measurement, identify, or Analytics. Experience working with data onboarding Strong familiarity with privacy frameworks (GDPR, TCF, COPPA, etc.) Demonstrated experience defining measurement methodologies (attribution, lift testing, incrementality) Exceptional communication, organization, and an…