Senior Product Manager, Acquisition

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Manager, Acquisition based in United Kingdom.** This is a strategic product leadership role focused on redefining how users discover, engage with, and adopt a modern SaaS platform. You will own the acquisition product strategy, building scalable growth mechanisms across emerging channels and AI-driven ecosystems. The role sits at the intersection of product management, growth, data, and technology, with a strong focus on experimentation and innovation. You will shape new discovery surfaces, from AI-powered experiences and integrations to product-led growth loops and self-service journeys. Working closely with engineering, design, analytics, and go-to-market teams, you will turn user insights into impactful product investments. This opportunity is ideal for a growth-minded product leader who wants to influence the future of acquisition in an AI-first environment. ### Accountabilities: As a Senior Product Manager, Acquisition, you will own the strategy, roadmap, and execution of product initiatives designed to accelerate user acquisition and activation. You will identify growth opportunities, build scalable product loops, and establish new distribution models that create long-term impact. - Define and execute the acquisition product strategy, including top-of-funnel experiences, freemium entry points, and AI-driven discovery opportunities. - Own the roadmap for acquisition-focused product surfaces, including integrations, sharing mechanics, ecosystem connections, and emerging AI distribution channels. - Partner with engineering, design, analytics, and marketing teams to deliver product improvements that increase acquisition performance. - Build sustainable growth loops through product-led mechanisms, collaboration workflows, templates, integrations, and sharing experiences. - Identify opportunities for the product to naturally spread through user behavior, document workflows, and ecosystem interactions. - Explore and validate emerging acquisition channels such as generative search, AI discovery platforms, agent marketplaces, and automation ecosystems. - Lead experimentation initiatives by defining hypotheses, measuring outcomes, and translating insights into product decisions. - Own acquisition funnel metrics, including traffic, signups, activation, and channel-level conversion performance. - Develop measurement frameworks with analytics teams to identify growth indicators and guide investment decisions. - Communicate acquisition strategies and progress clearly across teams and leadership stakeholders. ## Requirements: The ideal candidate is a product leader with strong experience in growth, acquisition, and SaaS product development. You should combine strategic thinking, analytical skills, technical curiosity, and the ability to execute cross-functionally in a fast-moving environment. - 5–8+ years of product management experience, with significant experience in growth, acquisition, or product-led growth roles within SaaS companies. - Proven track record of owning product roadmaps and delivering features that measurably improved acquisition, activation, or top-of-funnel performance. - Experience building and optimizing product-led growth models, including freemium experiences, self-service onboarding, viral loops, and sharing mechanics. - Strong ability to identify high-impact product investments that create compounding growth rather than short-term improvements. - Ability to transform ambiguous growth challenges into structured product strategies, experiments, and measurable outcomes. - Experience managing cross-functional initiatives and influencing teams without direct authority. - Strong data fluency, with experience analyzing funnel metrics, creating hypotheses, and making informed product decisions. - Familiarity with product analytics tools such as Amplitude, Hex, Snowflake, o…