Senior Product Designer

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V ., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV. That approach has earned Tatari broad industry recognition, including being named Best CTV AdTech Platform in the 8th annual MarTech Breakthrough Awards , as well as honors from Digiday ( Best Connected TV Platform) , AdExchanger ( Most Innovative TV Advertising Technology ), and Business Insider ( Hottest AdTech Companies) . Tatari has also been recognized as the Best Place to Work by Inc. Magazine . Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era. Why you should apply: TV buying & optimization is where media buyers do their highest-stakes work through planning, launching, and managing campaigns across linear and streaming. It's a dense workflow full of complexity, and unforgiving of sloppy patterns. Our newest design challenge is translating these workflows into a seamless self-serve experience. As our legacy surface grows, and our self-service patterns emerge, we need a senior designer who can both ship excellent product design and improve the consistency of how we build it. This role is split roughly 60/40: most of the time on true product design, the rest owning and advancing the design system that keeps the product coherent. We’re specifically looking for someone with real design-systems experience — a craft you’ve practiced, not just a side interest. You have empathy for user needs, as well as stakeholder needs. You have experience solving complex design challenges, and you think that discovery research is just as important as design execution. You are passionate about fostering a collaborative environment, and are excited about mentoring other team members and growing the team. You influence, expand, and improve design systems, and are accustomed to partnering with design and engineering on system standards. You like the sound of foundationally impacting design culture at Tatari and setting the example of what great design looks like. What you’ll do: Let empathy be a guiding principle from discovery through delivery; creating usable/focused designs representing an innovative perspective and application of best practices. Lead the product design process in its discovery phase and facilitate design thinking exercises, brainstorms, and workshops. Inform product ideas by conducting user interviews, usability tests, and other UX research methods. Collaborate heavily with Design and Product Leadership to communicate design ideas at the appropriate level of fidelity with engineering and internal stakeholders. Rationalize UX solutions with data, improve designs through user feedback, and thoughtfully question the status quo. Understand technical functionality and constraints and iterate to meaningful solutions within those constraints. Influence, expand, and improve the Tatari Design culture by providing design frameworks, leading workshops, and co-owning design operations. Who you are: 6+ years designing digital products, with demonstrable design-systems experience and you’ve built or substantially evolved a system, not just consumed one. Expert-level execution across interface, interaction, and visual design, with strict attention to layout and a strong sense of hierarchy. Fluency in Figma and rapid prototyping, and comfort with the technical side of component architec…