Senior PPC Manager (Google, Bing)

ABOUT US Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ ABOUT THE ROLE We are looking for a rigorous Senior PPC Manager to own paid search for one of our core D2C subscription products. The funnel is simple: ad → quiz → trial → subscription. The scale is: ~200 countries, 30+ languages, hundreds of Search campaigns across Google Ads and Microsoft Advertising. You will be measured on two numbers: daily conversions and cohort ROI — not clicks, not traffic. You'll operate with serious leverage: an API-driven build pipeline and AI tooling handle the mechanical work. Your job is judgment — what to scale, what to cut, where the next dollar goes. The bar is high and so is the upside: performance here is directly and significantly rewarded, and strong operators take on bigger scope fast. KEY RESPONSIBILITIES OWN THE ACCOUNT - Own account architecture, campaign structure, and naming conventions across Google Ads and Microsoft Advertising - Develop and maintain SOPs for keyword management, bid strategy, and performance review cycles OWN THE KEYWORD UNIVERSE - Full ownership of segmentation, match-type logic, negative build-out, and ongoing expansion - Systematically identify and test new keyword opportunities using search term data, auction insights, and competitor signals - Keep keyword health at scale: regular audits, quality score monitoring, search query analysis MANAGE BUDGETS LIKE A CFO - Manage monthly budgets with direct accountability for CPA and ROAS - Define and execute A/B testing roadmaps across ad copy, landing pages, and bidding strategies - Partner with the analytics team to track funnel performance and attribute revenue accurately REPORT AND IMPROVE - Build and maintain dashboards and performance reports for paid search KPIs - Surface insights and recommend structural or strategic changes backed by data - Stay current on platform updates and evaluate their impact on account strategy QUALIFICATIONS MUST-HAVE EXPERIENCE - 3+ years managing paid search campaigns on Google Ads - Personally owned budgets of $500K+/month with direct accountability for CPA / ROAS targets - Built and maintained keyword systems at scale — segmentation, expansion frameworks, and negative structures across tens of thousands of keywords - Hands-on experience with Smart Bidding, Performance Max, and manual bidding strategies - Uses AI tools (ChatGPT, Claude, Gemini) actively in daily workflow — data analysis, automation, copy generation and testing — not just aware of them - Has built processes from scratch: SOPs, review cycles, and quality systems that run without you - Working proficiency in English (B2+) NICE TO HAVE - Microsoft Advertising (Bing) experience - Background in web products or mobile apps; subscription (D2C) is a strong plus WHO YOU ARE - Fast, sharp thinker — you separate signal from noise and instantly see which number in a report actually matters - Analytical — every decision is backed by a period, a threshold, and a dollar amount - Full owner of your zone — from diagnosis to result, no reminders needed - Ambitious — you want to grow fast and prove it with performance LOCATION Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. WHAT'S OFFERED - Remote work environment (work from anywhere) - Competitive salary + monthly KPI bonus of $1,000–$5,000, tied to channel conversions and ROI - A path to Channel Lead — prove yourself and you own the channel end to end; we promote on perfor…