Senior Performance Marketing Manager - Youtube

Who We Are: At Omaze, we give our community in the UK and Germany the chance to win luxury homes and other life-changing prizes — all while raising money for the causes they love. Thanks to our Omaze Community, we’ve raised over £100 million for UK charities in just five years. That’s millions helping organisations like Age UK, the RSPCA, British Heart Foundation and Great Ormond Street Hospital Charity deliver life-saving work. And the best part? We’re only just getting started. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale. 🔑 ABOUT THE JOB As our Senior Performance Marketing Manager - YouTube, you'll own one of Omaze's most important growth engines, leading the strategy, investment and optimisation of Google's advertising ecosystem across Search, YouTube, Performance Max, Demand Gen and Display. Working at the intersection of Growth, Creative, Product, CRM, Analytics and Finance, you'll translate commercial objectives into acquisition strategies that drive sustainable customer growth while maximising marketing efficiency. This isn't simply a campaign management role. You'll shape investment strategy, influence senior stakeholders, develop measurement frameworks and continuously identify new opportunities to improve performance through Google's rapidly evolving AI-powered advertising products. You'll combine strategic thinking with hands-on execution, ensuring every campaign delivers measurable business impact while helping millions more people discover Omaze. 🔧 WHAT YOU’LL BE DOING Own Google's Growth Strategy - Lead the strategy, planning and execution of Google Ads across Search, YouTube, Performance Max, Demand Gen and Display. - Develop scalable full-funnel acquisition strategies that balance customer acquisition, revenue growth and long-term brand building. - Translate commercial objectives into media investment strategies that maximise business performance across multiple markets. Drive Performance & Optimisation - Manage significant Google media budgets, developing quarterly investment plans and continuously optimising spend based on commercial priorities. - Identify new growth opportunities through audience segmentation, creative testing, landing page optimisation and first-party data activation. - Evaluate Google's latest AI-powered campaign types, automation capabilities and measurement innovations to maintain a competitive advantage. - Champion a culture of experimentation through structured testing across bidding strategies, audiences, creative and landing experiences. Creative Excellence - Partner closely with Creative and Brand teams to develop high-performing YouTube and display creative that delivers measurable business outcomes. - Produce clear creative briefs with defined objectives, audience insights and success metrics. - Use creative testing frameworks to continuously improve campaign effectiveness and maximise return on media investment. Collaboration & Leadership - Work closely with Product, CRM, Analytics, Finance and Growth teams to deliver fully integrated customer acquisition strategies. - Build strong relationships with Google, media agencies and technology partners, ensuring external partners consistently deliver against agreed KPIs. - Support international expansion by adapting acquisition strategies for new markets and customer segments. - Share best practices across the business and help evolve Omaze's performance marketing capabilities. Measurement & Commercial Insights - We have an excellent Analytics and Data Science team - you will partner with them on robust measurement frameworks using GA4, attribution modelling, Marketing Mix Modelling (MMM), incrementality testing and experimentation. - Analyse campaign performance and customer behaviour to generate actionable insights that improve marketing effectiveness. - Define KPIs and success measures that consistently evaluate campaign performance across markets. - Presen…