Senior Performance Marketing Manager

About Eucalyptus We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times. Our Growth Story: Supporting patients living with obesity across our 5 markets Received selective NICE endorsement to provide services to the NHS Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada. About the role (What you'll be doing) This is a senior, high-ownership role at the centre of Hims' growth engine. You'll own paid media (brand & performance) end-to-end strategy, execution, and performance across our most critical acquisition channels, while partnering closely with creative, product, and analytics teams to drive measurable, scalable outcomes. This role is for someone who thinks in systems, brings rigour to experimentation, and has the commercial instincts to turn data into growth. This role reports to the Head of Growth within the Marketing team As our Senior Performance Marketing Manager, you will: Own the paid growth engine end-to-end: define and execute channel strategy across Meta, Google, YouTube, TikTok, and emerging platforms, making campaign and budget allocation decisions by triangulating first-party blended and attributed data sources. Drive creative-performance loops: partner closely with creative teams to ideate, brief, test, and iterate on high-performing ad concepts - build a creative review process by using structured creative analysis to identify key performance variables and sharpen subsequent briefs. Lead a rigorous test-and-learn roadmap: build and run structured experiments across audiences, creative, bidding strategies, and landing experiences to continuously improve efficiency and scale. Own performance analytics and reporting: translate campaign data into clear, actionable recommendations; diagnose performance issues and opportunities using first- and third-party data to drive ongoing optimisation. Champion measurement excellence: apply best practices across attribution, incrementality testing, and full-funnel performance tracking to ensure decisions are grounded in reliable signal. Influence cross-functional growth strategy: collaborate with product, analytics, and senior leadership to shape priorities and stay ahead of platform changes, industry trends, and emerging opportunities. Complete ownership of Paid Accounts: you’ll be responsible for everything that comes with these platforms. Be it building accounts from scratch, assisting or overseeing pixel implementation, ensuring best-in-class campaign structure and then launching, maintaining and optimizing ads. About you (Who you are) You have 6+ years of significant hands-on experience running several accounts, each with multiple channels, in performance marketing or paid media Strong experience with Meta and Google performance channels: you have a track record of driving efficient customer acquisition across Meta and Google You are deeply analytical: you are comfortable working with first and third-party data, attribution models, and blended performance metrics, and able to translate complexity into clear, confident recommendations. You are a structured experimenter: you build test-and-learn frameworks rather than one-off tests, and you know how to separate signal from noise to inform strategy. You have worked very closely with creative teams: you are comfortab…