Senior Performance Marketing Manager - ATL

Who We Are: At Omaze, we give our community in the UK and Germany the chance to win luxury homes and other life-changing prizes all while raising money for the causes they love. Thanks to our Omaze Community, we’ve raised over £100 million for UK charities in just five years. That’s millions helping organisations like Age UK, the RSPCA, British Heart Foundation and Great Ormond Street Hospital Charity deliver life-saving work. And the best part? We’re only just getting started. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale. 🔑 ABOUT THE JOB We are looking for an experienced Senior Performance Marketing Manager to lead our global Above-the-Line (ATL) media strategy and drive sustainable business growth across international markets. This role is responsible for developing data-driven media strategies, managing agency partnerships, and ensuring fully integrated marketing campaigns that deliver measurable commercial outcomes. Working cross-functionally with Marketing, Analytics and Product, you will oversee end-to-end ATL planning, execution, measurement and optimisation. 🔧 WHAT YOU'LL BE DOING Lead Global Media Strategy Define and execute Omaze's global ATL media strategy, ensuring investment supports commercial objectives and market growth. - Lead the development and execution of the global ATL media strategy, ensuring investment supports each market's commercial objectives and growth targets. - Translate business priorities into effective media strategies that balance brand building with measurable performance outcomes. - Identify new media opportunities, channels and market trends to drive competitive advantage. Drive Integrated Marketing - Partner with Growth, Product, Brand and Creative teams to deliver fully integrated campaigns across paid, owned and earned channels. - Ensure ATL activity complements wider acquisition, retention and brand initiatives. - Align media investment with broader business priorities and product launches. Own Media Planning & Agency Partnerships - Build strong relationships with global media agency partners to deliver best-in-class planning, buying and optimisation. - Review, challenge and approve media strategies and plans, ensuring they are aligned with business objectives, audience insights and commercial targets. - Lead commercial negotiations with agencies and key media partners to maximise value and effectiveness. Optimise Marketing Investment - Own and manage significant ATL media budgets in partnership with Finance and Growth teams. - Develop investment scenarios based on commercial objectives, market conditions and growth opportunities. - Continuously optimise budget allocation using campaign performance, customer insights and business priorities. - Ensure marketing investment delivers maximum return whilst supporting long-term brand health. Build Best-in-Class Measurement - Partner with Data and Analytics teams to develop robust measurement frameworks across all media activity. - Lead attribution strategy, Marketing Mix Modelling (MMM), incrementality testing and experimentation programmes. - Analyse campaign performance, media effectiveness and customer data to generate actionable insights that inform future planning. - Present performance updates, investment recommendations and commercial insights to senior leadership. Collaborate on Creative Excellence - Work closely with Brand and Creative teams to develop high-performing campaign assets that maximise media effectiveness. - Produce clear creative briefs with defined objectives, success measures and delivery timelines. - Foster a culture of continuous creative testing and optimisation to improve campaign performance. Lead & Influence - Act as the senior performance marketing expert across the organisation. - Influence executive stakeholders through data-driven recommendations and strategic thinking. - Mentor and develop team members while promoting a culture of c…