Senior Paid Social Specialist

About Darkroom Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact. At our core, Darkroom is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey. Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio. What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom's role as a defining player in the future of media innovation. About the Role We’re hiring a Senior Paid Social Specialist to lead performance-driven campaigns across platforms like Meta, TikTok, Pinterest, and CTV. This role goes beyond execution, combining creative strategy, campaign management, and data analysis to drive results at scale. You’ll own the full lifecycle of paid social campaigns, from building and optimizing to scaling accounts often exceeding $1M/month, while working closely with creative, brand, and analytics teams. We’re looking for someone deeply experienced in Meta direct response advertising, with a strong track record of selling products through paid social and a sharp understanding of short-form video creative. This is a fast-paced, high-accountability environment where you’ll collaborate directly with leadership to grow high-performing U.S. brands. Darkroom is a career incubator for ambitious marketers operating at the intersection of business, design, and innovation. This is a fully remote role supporting a team in the EST time zone and is open to candidates based in Portugal, Brazil, and Spain. What you'll do: - Plan, develop, and implement comprehensive paid media strategies primarily focused on Paid Social to increase brand visibility and recognition and drive new user acquisition and leads via paid media campaigns. - Conduct thorough brand and website audits to understand our clients’ key value propositions, core products, and brand aesthetics and identify opportunities to successfully market them and make them stand out in the marketplace. - Obsession with short form creative and direct response creative to convert customers — how to best sell a product, how to best construct a hook, how to best guide a client on how their advertising dollars should be spent behind winning creatives. - Conduct competitive research to ensure success in the ad space and new acquisition audience targeting. - Manage between 5-10 Paid Media accounts (including but not limited to: Meta Ads, TikTok Pinterest, and other social platforms like Twitter and TikTok) on behalf of Darkroom clients, with aggregate monthly spends ranging between $80,000 - $3M. - Utilize Platform Ad Managers, third-party reporting tools, andAI to develop insights and action items intended to increase our clients’ revenues month-over-month and solve for attribution. - Religious mastery of important KPIs like CPA, CAC, iROAS, nCAC, MER, aMER, CTR, TSR, and Hold Rate. - Understand industry-wide benchmarks throughout all steps in the e-commerce marketing funnel. - Implement real-time, proactive, and…