Senior Paid Media Strategist (Amazon Ads)

We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020. About Us The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com . Our Mission We're on a mission to empower people to live happy, healthy lives. We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard. We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all. The Role The Honest Company has kicked off a search for a Senior Paid Media Strategist, Retail Media to support our Paid Media Team! This role is responsible for executing and optimizing paid media strategy across retail media channels to drive category-leading growth, new customer acquisition, and brand visibility across priority retail partners. This role will support day-to-day campaign execution, testing, reporting, and optimization across platforms including but not limited to Amazon, Walmart Connect, Roundel, Instacart and other emerging retail media networks. Who we are looking for: The ideal candidate has hands-on experience managing paid media campaigns and has deep expertise in retail media networks. You are highly analytical, detail-oriented, and comfortable managing budgets across multiple platforms. You understand performance metrics such as NTB, ROAS, TACOS and CVR, and can proactively identify optimization opportunities. You thrive in a fast-paced environment and enjoy testing, learning, and iterating to drive measurable growth. What you’ll do: Lead end-to-end execution of retail media (search, sponsored products, DSP, offsite + onsite programmatic display) Own investment strategy, budgets, pacing, billing processes, and optimization across platforms (Amazon Ads, Walmart Connect, Target Roundel, Instacart, etc.), ensuring spending is within plans and accurately reconciling efforts for finance needs Drive incremental growth across key retail partners by identifying performance opportunities and continuously improving campaign strategy Partner closely with external media agencies, the Senior Manager of Paid Media (Brand), MarComm and Creative team members, Sales, and Category teams to align media plans with JBP priorities, retail moments, product launches, and digital shelf considerations (PDP content, ratings, availability) Build and execute test-and-learn plans (creative, bidding, audience, channel mix) Lead performance measurement and optimization against internal KPIs including ROAS, NTB%, TACOS, CVR, and other business-driving metrics; responsible for pulling data, analyzing, drawing insights, and clearly communicating campaign results on a monthly and as-needed basis. Partner…