Senior Paid Media Manager

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Paid Media Manager based in the United States.** This role is designed for an experienced digital marketing professional who can drive measurable growth through advanced paid media strategies. You will manage and optimize high-impact campaigns across major advertising platforms, using data, testing, and analytics to maximize performance. Working remotely within a global marketing environment, you will have ownership over campaign strategy, execution, and client success. The role requires a strong understanding of consumer behavior, conversion optimization, and revenue-focused advertising. You will collaborate with internal teams and clients to deliver actionable insights and scalable growth strategies. This is an opportunity to influence marketing outcomes while working with diverse campaigns and ambitious business goals. ### Accountabilities: The Senior Paid Media Manager will be responsible for developing, executing, and optimizing paid advertising strategies that improve customer acquisition, revenue growth, and return on investment. - Create and manage data-driven paid media strategies across platforms including Google Ads and Meta Ads. - Conduct detailed campaign audits to identify performance gaps, optimization opportunities, and areas for improvement. - Build and optimize campaign structures, targeting strategies, conversion tracking, and audience segmentation. - Research and define keyword strategies using tools such as SEMrush, SpyFu, and Google Keyword Planner. - Implement, troubleshoot, and maintain accurate tracking systems across advertising and analytics platforms. - Analyze customer behavior, audience insights, and campaign data to provide strategic recommendations. - Manage advertising budgets, adjust bids, and optimize campaigns to maximize ROI and traffic quality. - Write, test, and refine engaging ad copy designed to improve conversion performance. - Monitor campaign KPIs, identify issues, and implement corrective actions to maintain strong results. - Create performance reports and present insights clearly during client meetings and strategy sessions. - Build trusted client relationships by leading discussions, sharing recommendations, and managing expectations. - Conduct testing across landing pages, website experiences, and campaign elements to continuously improve results. - Stay updated on PPC, SEM, social advertising trends, and emerging digital marketing opportunities. - Identify competitive insights and new growth opportunities to strengthen marketing strategies. ## Requirements: The ideal candidate is a results-driven paid media expert with strong analytical skills, commercial awareness, and experience managing performance marketing campaigns. - 3+ years of experience in digital growth, paid media, PPC, or performance marketing roles. - Proven experience managing paid campaigns for consumer-focused brands, ideally within hospitality or similar industries. - Strong understanding of paid search, paid social, digital strategy, and customer acquisition channels. - Demonstrated expertise with Google Ads, Meta Ads, Google Analytics, Google Tag Manager, Search Console, and keyword research tools. - Experience targeting and converting US-based audiences through paid digital campaigns. - Proven ability to improve ROI, increase website traffic, and drive measurable revenue growth. - Strong analytical mindset with the ability to interpret data and make strategic decisions. - Experience managing client relationships, presenting insights, and communicating recommendations clearly. - Ability to work independently, prioritize multiple projects, and manage campaigns in a remote environment. - Experience leading teams or collaborating with senior stakeholders is preferred. - Strong problem-solving skills, attention to detail, and a proactive approach to identifying opportunities.…