Senior Marketing Tech and CRM Administrator

## Company Description At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future. ## Job Description We are seeking a **Senior Marketing Automation Administrator** with deep Salesforce Marketing Cloud (SFMC) expertise to lead the day-to-day management, configuration, and strategic optimization of our marketing automation ecosystem. As our SFMC technical authority, you will partner with marketing leadership to architect scalable journeys, harden platform governance, and drive continuous improvement across our MarTech stack. You will ensure platform stability, own complex data integrations, and mentor a global team of administrators to execute high-impact campaigns. **What You’ll Do** System Administration & Governance - Serve as the primary SFMC Admin across all business units, managing user accounts, role-based permissions, and security settings. - Oversee multi-Business Unit configurations and maintain overall platform health. Architecting Workflows & Integrations - Design, build, and optimize complex Journey Builder flows, Automation Studio workflows, and triggered sends. - Own the troubleshooting of data integrations between SFMC, Salesforce CRM (via Marketing Cloud Connect), and upstream data systems using REST/SOAP APIs. Data & Audience Management - Oversee the SFMC data model, including Data Extensions, SQL query activities, and Contact Builder relationships. - Ensure strict data hygiene, suppression governance, and accurate targeting for all global sends. Advanced Support & Enablement - Lead Content Builder strategy, providing advanced support for AMPscript-driven personalization and dynamic email design systems. - Act as the principal technical point of contact for our global user community, mentoring junior administrators and providing platform best practices. Innovation & Strategy - Partner with leadership to evaluate emerging capabilities such as Marketing Cloud Next, Personalization Builder, and Einstein AI. - Develop and execute Proof of Concepts (POCs) to inform build-vs-buy decisions and platform roadmaps. ## Qualifications **Professional Background** - Experience: 5 - 8 years in Marketing Automation/Operations, with at least 3 years specifically administering SFMC at an enterprise scale. - Product Owner Mindset: You don't just react to tickets; you proactively drive platform sustainability and operational efficiency. - Communication: Professional-level English proficiency is required for global collaboration and technical documentation. #LI-YL1 ## Additional Information Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a [nielsen.com](http://nielsen.com/) domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @[nielsen.com](http://nielsen.com/) address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.