Senior Marketing Strategist – Media & Performance

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive. **Job Location (Full Address):** 220 Hutchison Rd, Rochester, New York, United States of America, 14627 **Opening:** Worker Subtype: Regular Time Type: Full time Scheduled Weekly Hours: 40 Department: 100027 Ofc University Mkting & Comms Work Shift: UR - Day (United States of America) Range: UR URG 112 Compensation Range: $70,600.00 - $105,800.00 *The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.* **Responsibilities:** Supports the planning, execution, measurement, and optimization of integrated marketing campaigns across the University of Rochester. Collaborates with marketing strategists, communications professionals, agency partners, and business stakeholders to implement campaigns that align with institutional priorities, audience engagement goals, and performance objectives. Manages media placements, campaign trafficking, audience targeting, campaign operations, and performance reporting across paid, owned, earned, and shared channels. Ensures campaigns are delivered accurately, efficiently, and in alignment with established strategies, budgets, and timelines. Conducts audience, market, and competitive research to inform campaign planning and optimization efforts. Uses analytics platforms, media reporting tools, and campaign dashboards to evaluate performance, identify opportunities, and provide actionable recommendations that support data-informed decision-making. Serves as the University's subject matter expert for campaign execution, media operations, and marketing measurement, establishing best practices and supporting consistent campaign delivery across schools, programs, and institutional priorities. **ESSENTIAL FUNCTIONS** **Develops and Executes Integrated Marketing Campaigns** - Supports the planning, coordination, execution, and optimization of integrated marketing campaigns that advance organizational priorities, increase awareness, and engage key audiences. - Collaborates with marketing strategists, communications professionals, creative teams, social media managers, and external partners to ensure campaigns are implemented effectively across paid, owned, earned, and shared channels. - Assists in the development and execution of media and channel plans, including digital advertising, social media promotion, sponsorships, out-of-home advertising, print placements, and other paid marketing initiatives. Responsible for the process of selecting the optimal combination of media outlets for advertising a particular marketing message or reaching a key target audience. This involves researching, identifying, analyzing, comparing, planning, and working around a campaign budget. - Coordinates campaign setup, audience targeting, asset trafficking, vendor communications, and launch activities to ensure campaigns are delivered accurately, on time, and within budget. - Serves as a resource to marketing teams on campaign execution best practices, audience targeting, media specifications, and measurement approaches. - Develops templates, processes, guides, and documentation that support consistent campaign planning, implementation, and reporting across the organization. **Leverages Analytics, Audience Insights, and Research to Improve Performance** - Monitors campaign performance against established objectives and key performance indicators, inc…