Senior Marketing Ops Strategist

Who We Are: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. ***Proficiency in spoken and written English at an advanced level is required for this role. ***Please note: This is a contract, project-based position. A day in the life: As the Senior Marketing Operations Strategist, you provide comprehensive marketing operations support for our larger and more complex B2B and B2C Lead-Generation clients. You are responsible for managing the tools and processes that enable lead capture, nurture, and flow through the revenue funnel. This includes building the foundation for marketing operations success as well as optimizing and maintaining marketing operations excellence on an ongoing basis. You will also perform high-level sales operations tasks, including but not necessarily limited to building intermediate automations and dashboards for revenue teams, and building and advising on standard CRM-use processes for the sales team. You fully understand all standard system processes needed to produce factual and reliable reports. You will also provide senior support to other Marketing Operations Strategists on accounts, and be someone that team members can turn to with ad hoc strategy or troubleshooting assistance. You know how to act fast to solve problems and think of long-term processes and solutions. You know how to capitalize on our standard deliverables, or on the flip side, know how to pivot if a specific solution doesn't make sense for a client at that point in time. You have mastered presenting creative reporting to clients and team members through storytelling, and are constantly implementing learnings to enhance future processes and strategies. Responsibilities: Setting the foundation for Marketing Operations excellence Manage and perform Marketing Automation Platform/CRM setups (primarily Hubspot) Manage and perform migrations to new Marketing Automation Platforms/CRMs (primarily Hubspot) Clean up existing Marketing Automation Platforms/CRMs and continue to ensure they operate cleanly and efficiently Typical clean-up tasks include deduplication (via Insycle), field standardization, asset organization, contact purges, sync error resolutions, sync setting updates, compliance program setup, and custom field consolidation Set up any custom objects or custom behavioral events Ensure any platform integration syncs are accurate and clean and s…