Senior Marketing Operations Specialist

**Company** **Overview:** # Nutmeg State Financial Credit Union (NSFCU) is a values-driven organization committed to taking intentional action and making meaningful investments to “be the change” in our communities. # # We are focused on empowering members and families to achieve stability, seize opportunities, and build long-term legacy. Our approach is rooted in the 2Gen model, supporting both individuals and families to create lasting financial impact across generations. # # Nutmeg State has set an ambitious long-term vision: to grow into a $3 billion credit union with a national presence, while maintaining strong capital and long-term financial health. This vision reflects our believe that scale and sustainability must go hand in hand: growth with purpose, not at the expense of it. # # Everything we do is grounded in our core values: - # Integrity – we do what’s right; consistently and transparently - # Responsibility – we take ownership of our actions and outcomes - # Empathy – we meet members where they are and lead with understanding - # Engagement – we show up actively for our members, our team, and our community # # Team Overview: # You will report to the VP, Member Growth & Insights, under the EVP, Chief Revenue Officer. This team sits at the center of Nutmeg’s growth strategy, connecting marketing, data, and member experience to drive acquisition, engagement and retention. # # We are a high-ownership, fast-moving team focused on turning insights into action to grow membership engagement. # # In this role, you will work closely with leadership and represent the team in cross-functional settings. This requires strong executive presence, sound judgment, and alignment with Nutmeg’s core values. # # Position Description: The primary purpose of this position is to own day-to-day marketing execution, including serving as the point of contact for agencies and creative partners, managing incoming requests from internal stakeholders, and ensuring work is aligned to broader organizational priorities. # Essential Functions: - Marketing project management & agency relations - Serve as the primary day-to-day liaison for agency and creative partners, ensuring clear communication, alignment, and successful project execution. - Manage marketing projects from intake through completion by gathering stakeholder requirements, developing clear briefs, defining scope, and ensuring timely delivery. - Drive operational excellence by identifying process improvements, strengthening workflows, and maintaining high standards of quality, organization, accountability, and follow-through across all marketing initiatives. - Oversight to maintain brand and creative standards - Review and approve creative to ensure alignment with Nutmeg’s brand voice, messaging, and visual standards - Help shape cohesive, member-centric storytelling across campaigns and channels - Campaign performance and future enablement - Lead campaign wrap-ups, including performance analysis, key insights, and actionable recommendations - Track campaign outcomes and maintain a library of learnings and best practices to inform future efforts - Website and digital banking optimization - Manage digital member communications within the Alkami platform, including alerts, in-app messaging, and promotions - Maintain and update website content and alerts in WordPress to ensure accuracy and consistency - Execute email marketing campaigns using Constant Contact, including coordinating audience lists, formatting emails, and ensuring timely deployment - Responsibility - Social media community management - Review and approve social media calendars and content developed by agency partners - Ensure accurate content deployment across social channels - Monitor social platforms for engagement, comments, reviews, and member feedback - Support reputation management and brand awareness efforts across digital channels *Responsibilities listed reflect general responsibilities of this position and are…