Senior Marketing Operations Manager

Who we’re looking for We’re looking for a Senior Marketing Operations Manager to lead and evolve Marketing Operations in a scaled, multi ‑ team organization. This role is both strategic and hands ‑ on—you’ll set the vision for how marketing operates at scale while staying closely involved in execution, systems, and analytics. You’ll be a key partner to Marketing, Sales, Product, and RevOps leadership, responsible for ensuring our marketing engine is efficient, aligned, measurable, and continuously improving as the business grows. What you’ll do Marketing Operations Strategy & Ownership Own the end ‑ to ‑ end Marketing Operations strategy for a scaled organization, balancing flexibility with governance Act as the primary Marketing Ops partner to senior marketing leadership Hands ‑ On Systems & Execution Own and actively manage the marketing technology stack (e.g., Dreamdata, Marketo, and related tools). Responsibilities include Marketo configuration and optimization such as multi ‑ market MQL rule automation, data flow and synchronization between Marketo and Salesforce, automated email trigger and nurture setup, event lead imports, and lead routing and tracking Configure, optimize, and troubleshoot systems to support campaigns, launches, and lifecycle programs including email, landing pages, and lead flows Ensure data quality, integrations, and system performance across tools through thorough QA of all implementations Lead vendor selection, renewals, and day ‑ to ‑ day tool optimization Process Optimization & Scale Establish and maintain scalable workflows, templates, and operating rhythms Identify gaps in the marketing technology stack and recommend tools to improve efficiency, capability, and scale Identify operational bottlenecks and design solutions that scale globally and work across functions Partner closely with the CRM and RevOps teams to manage approvals, releases, and cross ‑ tool dependencies Drive automation and standardization while maintaining flexibility where needed to support growth Enable segmentation, regional execution, and localization from an operational and systems perspective Design, build, and continuously optimize workflows, processes, and automation supporting marketing campaigns and lifecycle programs Analytics & Insights Define and own marketing and funnel metrics across the full customer journey Build and maintain executive ‑ ready dashboards and recurring performance reporting Deliver insights that inform investment decisions, strategy, optimization, and campaign performance Partner closely with RevOps and Finance on attribution, pipeline, and ROI measurement Cross ‑ Functional Leadership & Collaboration Serve as a trusted operational partner to Growth Marketing, Sales Ops, RevOps, Finance, Product, and Regional Marketing teams Align on data definitions, KPIs, SLAs, and handoffs across GTM teams At Fieldwire, we’re looking for our next Senior Marketing Operations Manager to have the following skills and experiences 8+ years of experience in Marketing Operations, Revenue Operations, or GTM Operations Must be Marketo Certified Proven experience operating in a scaled B2B organization (SaaS or complex GTM preferred) Deep, hands ‑ on expertise with CRM, marketing automation, and analytics tools Strong analytical mindset with the ability to turn data into actionable insights Demonstrated ability to operate at both strategic and executional levels Excellent stakeholder management and executive communication skills Comfortable driving change, structure, and clarity in complex environments What Success Looks Like Marketing operates with clarity, consistency, and speed at scale Leadership has clear visibility into performance, impact, and ROI Teams are enabled by systems and processes—not slowed down by them Marketing Ops is viewed as a strategic partner, not just a support function Compensation: The estimated pay ranges for this role are as follows: $110,000 - $130,000 The salary range represents the low…