Senior Marketing Manager, Oncology DTC

Why AstraZeneca:AstraZeneca is a global, science-led, patient-focused pharmaceutical company. We are leading a revolution in oncology to redefine cancer care. Our bold ambition is to eliminate cancer as a cause of death.This is an opportunity to join a team dedicated to transforming the future of oncology by putting patients first and following the science to bring next generation medicines to life.What You’ll Do**:**The Senior Marketing Manager of Consumer will be responsible for executing the US consumer marketing efforts for Truqap. This is an in-person position based in Gaithersburg, MD, reporting to the Head of Truqap. - Support the creation of consumer campaign strategies that build brand awareness and engagement - Lead the implementation of innovative consumer digital marketing strategies and programs built on the foundation of what consumers need and how they behave - Collaborate across the consumer team to use information and data to create and optimize strategies and campaigns - Manage creative projects and digital media activations with our consumer and media agencies ensuring best-in-class media planning, execution, and performance - Contribute to a team culture built on the foundation of trust, open communication, accountability, and fun - Partner with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing materials - Collaborate within the Truqap cross-functional teams to maximize synergies and ensure alignment of consumer marketing initiatives - Effectively manage marketing budget for areas of responsibility - Assist in the identification, evaluation, and adoption of new partnerships and technologies Who You Are**:** - A motivated, high-energy professional with a demonstrated track record of developing and implementing marketing strategies and tactics that deliver strong commercial results - A passionate advocate who understands the responsibility and privilege to ensure the consumer perspective and voice is represented and considered in all we do - A collaborator and relationship builder with a proven ability to work cross-functionally to bring media strategies to life while ultimately driving business results within a heavily matrixed, fast-paced environment - A self-starter and out of the box thinker who brings new ideas and tactics to the table to optimize effectiveness of our campaigns with the intent of providing best-in-class care and support for consumers What Experience Do You Have: - Bachelor’s Degree required. - 5+ years of total commercial healthcare experience, at least 2 years of consumer healthcare marketing, oncology product marketing experience preferred - Product launch experience preferred - Outstanding project management skills and experience managing multiple vendors, marketing partners, agency partners and budgets - Ability to effectively manage multiple competing priorities to meet deadlines - Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues - Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibility for meeting and/ or exceeding objectives *The annual base pay for this position ranges from $151,200- $226 840. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits includ…