Senior Marketing Manager, Fixed Income Events

About Us The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere. Build a newsworthy career at the FT. Our Commitment to Diversity, Equity and Inclusion We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups. JOB PURPOSE The Fixed Income Events Division of FT Live is a fast-paced, tight knit team of 35 people laser-focussed on creating the best deal-making events for the structured finance, bond market and private credit communities. We are a portfolio of ten best-in-class events including the famous industry events Global ABS (30 years old, 5650+ people in Barcelona), ABS East (31 years old, 6390+ people in Miami), FT Global Bond Summit (35 years old, 850+ people in London) and the CEE Forum (31 years old, 2390+ people in Vienna) and fast-growing launches like Private Credit Connect: London which launched this year with over 600+ attendees. The Senior Marketing Manager (SMM) is responsible for driving delegate acquisition, audience engagement and commercial growth across Bond portfolio conferences and events, helping to strengthen our position as the leading global provider of fixed income intelligence and deal-making marketplaces. Working closely with the Marketing Director and cross-functional partners across the FT, the SMM will lead integrated marketing campaigns, handling the full campaign lifecycle from pre-event marketing and campaign management through to on-site execution and post-event analysis. The role requires a commercially minded and strategically driven marketer with strong leadership skills, an entrepreneurial approach and a passion for data-led marketing and audience growth. As a senior member of the marketing team, the SMM will help shape the future development of the events portfolio during an exciting phase of growth and integration within the FT. They will lead, mentor and develop junior team members, fostering a collaborative, inclusive and high-performing culture that encourages innovation, accountability and continuous improvement. KEY OBJECTIVES Event Marketing & Commercial Leadership Own the marketing strategy, delivery and commercial performance of flagship Fixed Income Events across the full campaign lifecycle, leading multi-channel campaigns across email, social media, digital marketing and partnerships while coordinating support from wider marketing team members where appropriate. Deliver against delegate registration, attendance and commercial revenue targets across the global events portfolio. Own marketing performance against key targets, ensuring campaigns are optimised to meet commercial and audience growth objectives. Drive portfolio-level audience and revenue growth through acquisition, retention and commercial marketing initiatives. Drive senior-level audience acquisition and segmentation strategies aligned to target markets using research, data insights and AI-powered tools. Develop pricing strategies in partnership with commercial partners. Accelerate inbound and audience-first marketing through SEO, content marketing, social media and com…