Senior Marketing Manager, Brand Experience

About OpenSesame OpenSesame is transforming workforce development with an AI-powered marketplace of skill-building courses and learning pathways. We help organizations build skills and stay compliant through a high-quality content catalog, seamless LMS/LXP integrations, and advanced capabilities like skills-based curation and multilingual content creation. More than 2,000 companies, including 150+ of the Global 2000, rely on OpenSesame to develop the world's most productive and admired workforces. Learn more: www.opensesame.com/about About the Role OpenSesame is entering its next phase of growth, and how we show up in the market has never been more important. We are strengthening our brand discipline, sharpening how we communicate, and building a more scalable content and creative engine. As Senior Marketing Manager, Brand & Creative, you will be the steward of the OpenSesame brand across both visuals and words. You will ensure our brand shows up consistently, clearly, and credibly across customer-facing content, campaigns, PR, sales materials, and internal requests. This is not a graphic design role or a traditional creative director role. You will lead the people, processes, standards, and AI-enabled workflows that bring the brand to life. You will manage a small team of designers, copywriters, and contractors, while helping the broader organization use approved brand tools and AI agents to create stronger, more consistent work at scale. You will partner closely with Product Marketing, which owns the corporate messaging framework, positioning, and product narrative, and with the Growth team, which owns demand generation, campaign execution, website performance, and funnel outcomes. Your role is to translate strategy into high-quality content and creative that supports market awareness, sales effectiveness, and pipeline growth. This position reports directly to the CMO. Key Responsibilities: Brand Stewardship: Serve as the steward of the OpenSesame brand across visual identity, voice, and creative execution. Monitor market trends, competitors, and customer expectations to ensure our brand remains relevant, differentiated, and consistently represented across every customer touchpoint. Content & Editorial Strategy: Own the editorial calendar and content strategy, developing thought leadership, executive communications, customer stories, PR, and marketing content that strengthens brand awareness and supports business growth. Creative Operations & Team Leadership: Lead the creative team of designers, copywriters, and contractors while managing the marketing request queue to ensure high-quality work is prioritized, delivered efficiently, and aligned to business objectives. AI-Enabled Marketing: Implement AI-enabled tools, workflows, and agents that help the team and broader organization create high-quality, brand-aligned assets more efficiently and at greater scale. Growth Partnership: Partner with the Growth team to develop compelling creative concepts and content that supports campaigns, demand generation, customer expansion, and sales enablement. Cross-Functional Collaboration: Partner closely with Product Marketing, Growth, Product, Sales, Customer Success, and Executive Leadership to translate strategy into compelling market-facing experiences and ensure consistent brand execution across the business. Performance Objectives First 30 Days: Learn Quickly, Build Relationships, Deliver an Action Plan Complete a brand audit and identify the top five opportunities to improve consistency, quality, and market impact. Deliver a 90-day action plan outlining priorities for brand governance, editorial strategy, creative operations, and AI enablement. Establish relationships with key stakeholders across Growth, Product Marketing, Sales, Customer Success, and Product, and identify the highest-priority content and brand needs. Take ownership of the marketing request queue, and all request submission channels, and implement immediate improv…