Senior Marketing Manager, Brand & Content

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Manager, Brand & Content based in the United States.** This role offers the opportunity to shape and elevate a growing B2B brand through strategic storytelling, creative excellence, and scalable marketing operations. You will serve as the guardian of brand consistency across content, campaigns, sales enablement, executive communications, and customer-facing experiences. Working closely with marketing, product, sales, and executive teams, you will translate business strategy into compelling market narratives. The position combines brand leadership, content strategy, creative operations, and AI-enabled innovation to help marketing teams work more effectively. You will lead a talented group of creatives while building the systems, processes, and standards needed for long-term growth. This is an ideal opportunity for a strategic marketing leader who enjoys building, improving, and creating measurable impact in a fast-moving environment. ### Accountabilities: As the Senior Marketing Manager, Brand & Content, you will own the strategy, execution, and operational foundation that strengthens brand presence and supports business growth. You will lead creative and content initiatives, establish scalable processes, and collaborate across teams to ensure consistent, high-quality marketing experiences. - Serve as the strategic owner of brand identity, ensuring consistent messaging, visual standards, and creative execution across all customer and internal touchpoints. - Develop and manage editorial strategy, content calendars, thought leadership programs, executive communications, customer stories, and marketing content initiatives. - Lead and mentor a team of designers, copywriters, and external creative partners while creating efficient workflows and prioritization processes. - Establish brand governance frameworks, templates, guidelines, and review processes that enable teams across the organization to create stronger content. - Partner with Growth teams to develop creative concepts and content strategies that support demand generation, customer engagement, and pipeline growth. - Collaborate with Product Marketing to bring positioning, messaging, and product narratives to life through impactful content and creative assets. - Implement AI-enabled marketing workflows, tools, and automation strategies to improve content production quality, speed, and scalability. - Manage marketing requests and creative operations to ensure priorities are aligned with business objectives and delivered efficiently. - Strengthen external brand presence through thought leadership, executive content, public relations initiatives, and earned media opportunities. - Define and track performance indicators such as brand awareness, share of voice, content impact, and contribution to business outcomes. - Act as a strategic partner to Sales, Customer Success, Product, and executive leadership teams to create compelling market experiences. ## Requirements: The ideal candidate is a strategic brand and content marketing leader with experience building scalable systems, leading creative teams, and driving measurable business impact. You should combine strong storytelling capabilities with operational discipline, business judgment, and enthusiasm for leveraging emerging technologies. - Proven experience in brand marketing, content strategy, creative operations, or integrated marketing leadership roles. - Experience working within B2B SaaS or enterprise technology environments. - Demonstrated success developing brand strategies, editorial programs, thought leadership, and customer-facing content. - Experience managing creative teams, including employees, contractors, agencies, or freelancers. - Strong understanding of brand governance, creative workflows, and scalable marketing processes. - Ability to translate business strate…