Senior Marketing & Communications Manager

🚀 WHY THIS ROLE MATTERS ZOE is expanding into continental Europe, and Germany is our flagship market. We are the world’s leading gut health science company, best known for our science-backed app, the world’s #1 nutrition podcast, and breakthrough publications in The Lancet and Nature. We already see strong organic brand search and consumer demand across Germany. Now, we need a senior, hands-on operator on the ground to turn that momentum into a live, market-leading presence. This isn't a maintenance role, nor is it about delegating to agencies from a distance. You will be ZOE’s most senior marketing and communications lead in-market, standing up our brand narrative, tier-1 media presence, and growth strategy from a blank page. 🎯 ABOUT THE ROLE As our Germany Lead, you will hold total ownership over our market entry (~75% focus) whilst lending senior capacity to major cross-market science and brand moments (~25% focus). - You are a senior individual contributor (IC) with 5–10 years’ experience. "Manager" reflects your seniority and strategic autonomy, not managing direct reports. You build, execute, and own. - You own local PR, media relations, and brand strategy, whilst acting as the in-market lead who briefs and collaborates with central UK/US performance, creative, and lifecycle marketing teams. - You will report directly to the GM of International Growth, with the the Head of Global Comms as your key PR/Comms partner. 👥 THE TEAM You’ll be joining a supportive, senior global team spanning PR, Corporate Communications, Brand, Performance, Science, and Product. Whilst you will operate independently on the ground in Germany, you'll be backed by a world-class engine in the UK and US providing a constant pipeline of clinical research, spokesperson availability, and proven playbooks to adapt for your market. 🛠️ WHAT YOU WILL DO 1. Own the Germany market entry (~75%) - Growth Strategy & Briefing: Act as the in-market strategist. Partner with Finance and brief central Lifecycle and Performance teams to test local commercial levers (pricing, email programmes, local campaigns). - PR & Media Office: Build relationships with Tier-1 German consumer, health, trade, and national journalists. Pitch stories, secure coverage, and run product gifting and media events. - Brand Localisation: Adapt ZOE’s science-led story for the German consumer mindset—creating a bespoke market-entry strategy rather than translating UK copy. - Agency & Ambassador Management: Select, brief, and manage local PR freelancers, agencies, and brand ambassadors as required. 2. Company-Wide & Cross-Market Support (~25%) - Support major cross-market science publications, product launches, and reactive press office work. - Draft high-impact briefing documents, opinion pieces, press releases, and Q&As in both German and English. - Share EU market insights and playbooks in both directions across the organisation. 📋 WHO YOU ARE - Language Precision: Native or certified C2 German (capable of localising complex scientific and health concepts with total precision) AND fluent C1/C2 English (our primary internal working language). - Proven Track Record: 5–10 years’ experience launching or scaling a consumer brand in Germany (ideally in health, wellness, nutrition, science, or consumer tech). - Tier-1 Media Network: Strong existing relationships with German journalists and a proven track record of landing major press coverage. - Commercially Minded: You measure success by business outcomes (brand search, web traffic, sign-ups, agency efficiency), not just impressions or AVE. - A True "Doer": High autonomy, comfortable operating without a local team, and excited to build a market presence from scratch. The Nice-to-Haves - Basic familiarity with German health marketing regulations (HWG / EU Health Claims) and consumer data privacy expectations (DSGVO). - Additional European languages (Spanish, French, Italian, or Nordic languages). - Previous experience navigating a matrix remo…