Senior Marketing Automation Specialist

ABOUT APPLY APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com. About us: Apply Digital’s Marketing Services division is a rapidly expanding full-service Martech team with team members in the US, Europe, LATAM, and Asia. As a personalization agency, we bridge the gap between creative, marketing, and strategy. We specialize in cross-channel content strategy, creation, and distribution (email, paid social, push, SMS), and MarTech implementations. We work with 50+ clients, ranging in size from companies like YETI, Upside, and Nutrafol to established marquee brands like A+E Networks, Afterpay, and Stanley Black & Decker. Role: To help us handle our increasing workload, we are looking to bring on a Senior Marketing Automation Specialist. The ideal candidate is someone who has an interest in email production and is looking to gain experience in working on several top-tier marketing platforms and developing into a CRM career. The candidate will be expected to work on a wide variety of projects with differing code structures. In addition to working directly inside the HTML, the candidate will also develop the CSS styling and implement platform-specific code to incorporate dynamic logic inside the template. Once the coding is completed, the candidate will QA and test in various marketing platforms with our clients directly. In addition to coding, the candidate will work directly in implementing programs inside each platform, by making mock API calls directly via a tool such as Postman and will grasp how to make the program handle any edge cases and filter users into different flows as required.