Senior Manager, Web Strategy

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. We are seeking a strategic and analytically-driven Senior Manager, Web Strategy to set the direction for how Smartsheet's web presence drives pipeline. This role owns the intersection of organic search, answer engine optimization, and demand-oriented web strategy — translating business priorities into a cohesive program that generates measurable pipeline contributions. You will act as a strategic leader for a high-performing globally distributed and matrixed SEO team within the Digital Demand organization and drive alignment with cross-functional partners across Web Development, UX Design, Campaign, and Marketing Operations to accelerate organic growth and pipeline impact. You will report to the VP of Digital Demand Marketing, based remotely within the US. You Will: Own and Define SEO & AEO Strategy Own the SEO and AEO strategy for Smartsheet, setting the content themes, keyword priorities, and channel approach that connect organic search to pipeline generation Define and maintain the program's north star metrics — moving beyond traffic and rankings to pipeline contribution as the measure of success Drive answer engine optimization strategy, ensuring Smartsheet content is positioned to perform in AI-powered search and answer surfaces Translate SEO/AEO priorities into a content roadmap that the team can execute against, with clear connections to broader campaign and demand programs Stay ahead of algorithm changes, platform shifts, and competitive movements — and adjust strategy accordingly Drive Demand Strategy and pipeline contribution Serve as the strategic lead for how the website contributes to pipeline — owning the demand-oriented view of web performance and the roadmap to improve it Define and maintain a persona-based web journey framework, identifying the content, experience, and conversion points that move key audiences from awareness to action Work cross-functionally with UX Design, Web Dev, and content teams to bring those journeys to life across the site — ensuring the experience matches the strategy Contribute to the web team's quarterly planning process with a clear-eyed view of what's working, what isn't, and where the highest-leverage opportunities are Partner with the broader Digital Marketing team to ensure web strategy is integrated with paid media, social, and campaign programs rather than operating in isolation Act as a strategic partner to DXO & Web Dev on conversion rate optimization — contributing to test prioritization, interpreting results, and connecting CRO work to demand outcomes Measurement, Reporting, and Continuous Optimization Design methods for consistently reporting on web performance and impacts on pipeline in partnership with the Analytics team. Leverage insights from sources such as GA4, Looker Studio, Google Search Console, AirOps, SEMRush, Tableau and others to assess web and AEO performance Continuously optimize demand strategy according to performance to drive ongoing pipeline growth for the business Leadership and Team Development Directly manage and develop the global SEO team, providing clear direction, meaningful feedback, and active career development support Set clear expectations and priorities for the team, creating an environment where people understand what success looks like and have what they need to get there Serve as a connector between the SEO/AEO team and the broader Digital Marketing organization — making sure the team's work is visible, valued, and tied to the goals that matter Build a high-performance team culture in a mat…