Senior Manager, Talent Analytics

Excel Sports Management is an industry-leading sports agency representing top-tier talent, blue-chip brands and marquee properties. Our success is rooted in our people, our high character reputation and our commitment to creating a diverse and welcoming workplace. We focus on team chemistry, collaboration, strong relationships, valuable networks, and ambitious ideas to deliver innovative solutions that keep our clients and agency ahead of the curve. Excel Sports Management is an Equal Opportunity Employer (EOE). Position Summary: We are looking for a Senior Manager, Talent Marketing Analytics to serve as the dedicated analytics partner for our Talent Sales and Marketing teams. This role can be based in our West Hollywood, New York or Chicago offices. While this role is an internal client-facing, insight-delivery position, there is a parallel mandate related to how this work is conceived, developed and deployed: you will own the measurement frameworks, benchmarking methodologies, and analytical standards that make your work credible and scalable. The ideal candidate is a sharp analytical storyteller who understands the creator economy from a data perspective: how performance is measured, what benchmarks mean, where data comes from, and how to package it into a story that moves a deal forward. You are equally comfortable in a pitch room and a spreadsheet, and you bring the rigor to back up every narrative you build. Role and Responsibilities: Client-Facing Insight & Pitch Support Serve as the primary analytics partner for Talent Sales and Marketing, collaborating with Analytics and Talent Sales colleagues to define and evolve our mix of standard and customized analytics services Embed into pitch development, client commercial strategy initiatives, and client renewal conversations to provide data-driven narratives and measurement insights that demonstrate client value and marketability. Surface trends, benchmarks, and audience insights that help talent teams identify new business opportunities, position clients competitively, and articulate unique value in the marketplace. Collaborate with Sales Operations to evolve and manage the intake and prioritization process for new deliverables Partner with internal Analytics peers along with Talent Sales & Marketing colleagues to define measurement approaches for endorsement deals, more tactical paid media campaigns and emerging formats, ensuring the agency can report effectively on the work it sells. Measurement Frameworks & Capability Development Design and own the measurement frameworks that define how talent performance is evaluated across the agency — including KPI architecture, benchmark development, data standardization, and methodology documentation. Develop and maintain standardized, scalable Analytics solutions that give account and talent teams consistent, reliable sources of client insights across key use cases such as audience profiling, brand fit analysis, commercial opportunity landscapes and others as appropriate Build methodologies for sentiment analysis, brand conversation tracking, earned media valuation, and audience quality assessment — ensuring all approaches are documented, repeatable, and defensible in client-facing contexts. Lead the evaluation and selection of third-party analytics vendors and platforms (e.g., CreatorIQ, Brandwatch, ListenFirst and audience insights solutions); serve as the internal owner and day-to-day expert for the agency's talent/creator analytics tool stack. Work closely with Analytics team partners to communicate analytical requirements, inform what data gets captured and surfaced, and ensure infrastructure decisions reflect the needs of the measurement function. Stay current on developments in talent/creator analytics, platform data capabilities, and measurement industry standards, continuously identifying opportunities to close gaps and strengthen the agency's analytical capabilities. Team & Cross-Functional Leadership Develop and nurtur…