Senior Manager, Performance Marketing (Bangkok-based, relocation provided)

About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. The Opportunity The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda's most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy. This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management. We're looking for a proven leader who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, earning strong stakeholder trust and executive confidence. As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda's commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You'll be responsible for end-to-end marketing leadership for the partnership. What Makes This Role Unique Scale & Impact Own a full P&L for a multi-million dollar partnership Direct control over budget allocation and investment levels across channels Your optimization decisions drive both immediate ROI and long-term partnership health Strategic Complexity Manage multiple brands with different customer profiles Navigate the intersection of B2B partnership management and B2C performance marketing Balance partner relationships with data-driven optimization Influence partner marketing strategy while ensuring Agoda profitability targets Channel Mastery & Technical Growth You'll oversee the full marketing funnel: Metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak) — optimize bidding strategies, feed management, price competitiveness Paid Search (Google Ads, Bing) — keyword strategy, campaign structure, budget optimization App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers Advanced SQL for booking analysis and channel performance tracking A/B testing and experimentation methodology with clear measurement frameworks Marketing analytics including attribution modeling and incrementality measurement Cross-Cultural Collaboration Weekly syncs with partner marketing team Joint planning and collaborative problem-solving Navigate cultural nuances in partnership management Key Responsibilities 1. Team Leadership & Development Manage, mentor, and develop a team of 2-3 marketing specialists Set team priorities and OKRs aligned to partnership goals Conduct performance reviews and career development conversations Foster a culture of experimentation, learning, and accountability 2. Strategic Marketing Leadership & P&L Ownership Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure we hit partnership goals Guide team on channel strategies and ensure execut…