Senior Manager, Paid Media

ABOUT SANITY At Sanity.io http://Sanity.io we’re building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create, and automate content the way their business works, accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew are using Sanity to power and automate their content operations. We're looking for a Senior Manager, Paid Media to own Sanity's paid media program: strategy, measurement, and testing agenda, and to build and lead the team behind it. You'll manage a $5M+ annual budget, working with agencies and contractors for execution while coordinating closely with demand gen, ABX, and RevOps internally. This is the first dedicated paid media hire, and it's a people-manager role from day one: you'll oversee two contractors immediately, with a plan to convert them to full-time hires by January, and grow the team to 2–3 people within your first year. You'll shape how this function works from the ground up, including the team you hire, coach, and lead to run it. WHAT YOU'LL DO - Build and lead the team: Manage two paid media contractors from day one, with a plan to convert them to full-time hires by January, and grow the team to 2-3 people within the first 12 months. You’ll hire, onboard, coach, and develop direct reports. This is a people-management role, not a solo IC function. - Own paid media strategy and budget: Plan, allocate, and manage a $5M+ annual budget across LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP, and DOOH. Every dollar accountable. - Manage agencies and contractors: Brief, steer, and hold external partners accountable. You set the strategy and testing agenda; they execute. You know what good agency output looks like because you’ve been on that side of the table. - Run paid social as a primary channel: LinkedIn, Meta, YouTube, Reddit, and TikTok are where our buyers spend time. You’ll build audience strategies, creative testing frameworks, and campaign architectures that turn paid social into a pipeline driver. - Build the infrastructure: Stand up measurement frameworks, attribution models, tagging systems, and reporting dashboards. If the plumbing doesn’t exist, you build it. Work with RevOps and marketing ops to close the loop between ad spend and pipeline. - Run structured experimentation at scale: Design and execute testing programs across creative audiences, channels, and bidding strategies. You have a methodology for this, not just a habit of “trying things.” Document what works, kill what doesn’t, share findings across the org. - Use AI to sharpen performance: You’re already using AI for bidding optimization, audience modeling, creative iteration, and performance analysis. We expect you to show how AI fits into your workflow and where it gives you an edge. This isn’t a nice-to-have; it’s how modern paid media operates. - Drive full-funnel programs: Campaigns that serve the entire buyer journey, from awareness through demo requests and pipeline acceleration. Coordinate with demand gen, ABX, content, and sales. - Report on what matters: Translate platform metrics into business outcomes: pipeline generated, cost per opportunity, influenced revenue. ABOUT YOU - 8+ years in B2B paid media, managing $5-10M+ annual budgets, with at least 2+ years of experience managing a team - Deep expertise in paid social (LinkedIn, Meta, YouTube, Reddit, TikTok) and working knowledge of Google Ads, DSP, and DOOH - Experience managing agencies and contractors. You write sharp briefs, set KPIs, and course-correct when performance drifts. Bonus if you’ve worked agency-side. - Built and run structured experimentation programs across creative, audiences, and channel mix at scale - Built paid media infrastructure: attribution, naming conventions, tagging, reporting - Demonstrated use of AI in paid media: bidding optimization, performance analysis…