Senior Manager, Paid Media

## Company Description **About Covista** Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University. Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers. We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment. For more information, visit [covista.com](https://www.covista.com) and follow us on [LinkedIn](https://www.linkedin.com/company/covista-official), [Instagram](https://www.instagram.com/lifeatcovista_) and [YouTube](https://www.youtube.com/channel/UCCcTofNvWpslEydQb-zEU9w). ## Job Description Opportunity at a Glance The Senior Manager, Paid Media is the operational engine behind Chamberlain's $78M paid media portfolio — translating enterprise strategy into channel plans, agency briefs, and performance recommendations that drive enrollment growth across Chamberlain University. Reporting to the Senior Director of Media & Advertising, this role owns the day-to-day health of a full-funnel media ecosystem including but not limited to paid search, Meta, TikTok, LinkedIn, CTV/OTT, streaming audio, digital out-of-home, and affiliate. The ideal candidate brings platform depth, analytical rigor, and the communication fluency to bridge agency partners, analytics teams, and senior stakeholders — operating as a trusted translator between strategy and execution. Responsibilities - Own budget pacing, forecasting, accruals, and financial health across the full $78M portfolio — the non-negotiable foundation of this role. - Translate enterprise media strategy into channel-level plans, agency briefs, and execution timelines; manage day-to-day agency relationships with accountability for output quality and strategic alignment. - Synthesize cross-channel performance into clear reallocation recommendations — including MMM, incrementality, and Salesforce attribution inputs. - Build and maintain reporting infrastructure — dashboards, pacing summaries, and executive-ready performance updates — that enable timely, confident decision-making. - Prioritize and manage the test-and-learn roadmap, ensuring experiments are properly designed, measured, and translated into applied strategy — not just documented and shelved. - Lead execution of special initiatives (Elevate, SSM, new campus launches), coordinating across creative, web, enrollment, and analytics to keep programs resourced and on-track. - Prepare and present performance summaries and budget reviews for senior leadership and cross-functional audiences. - Identify performance risks and escalate with well-framed recommendatio…