Senior Manager, Paid Acquisition

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members. Your Role & Mission As the Senior Manager of Paid Acquisition, you will own Apollo.io's performance marketing engine across all paid channels. You will lead a team of highly proficient channel specialists, driving scalable, efficient growth through Paid Search, Paid Social, Connected TV, Audio, OOH, and emerging channels. You'll operate as both strategic architect and hands-on operator, setting the vision for how paid acquisition fuels Apollo's growth while staying close enough to the data to drive results directly. You'll be a key voice in our growth strategy and a culture-builder who raises the bar for the team around you. Responsibilities Lead and develop a high-performing team of paid channel specialists across Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, Reddit), TV, Audio, OOH, and adjacent channels. Manage an 8-figure annual budget with a relentless focus on efficiency, incrementality, and pipeline contribution. Build and evolve Apollo's full measurement and attribution framework, including pixel configurations, CAPI integrations, and marketing mix modeling. Drive a systematic testing and experimentation strategy across creative, audience, bid strategy, landing pages, and channel mix. Partner cross-functionally with Creative, Brand, Analytics, Product, and Finance to align paid programs with broader company goals. Own forecasting, pacing, and performance reporting, translating data into clear recommendations for senior leadership. Manage relationships with external agencies, media partners, and technology vendors. Champion both PLG and SLG acquisition motions, understanding how paid channels serve different parts of the funnel and buying journey. Skills & Expertise 10+ years of experience in performance marketing, with significant time in B2B SaaS. Proven track record of driving strong, measurable results at a high-growth company managing a large, complex media budget. Deep hands-on expertise across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and offline channels (TV, Audio, OOH). Strong command of tracking and attribution; pixel setup, server-side/CAPI configurations, UTM frameworks, and multi-touch attribution models. Highly analytical; comfortable working in data tools (e.g., Looker & Amplitude) and partnering closely with analytics teams. Experienced at building, managing, and mentoring senior individual contributors. Excellent communicator who distills complex data into clear narratives for executive audiences. The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. App…